As far as promo stunts go, decking a BMW i8 out to look like a Pokemon trainer's dream vehicle isn't a bad one.
If you want to pick up a BMW i8 in Australia, I've got some bad news: you'll need to shell out a couple of hundred grand. And if you wanted to cover it from head to toe in Pokemon paraphernalia, it'd cost you a pretty penny more.
So Veluxity Luxury Services has a solution: hire their BMW i8 instead. They drove it around Miami's South Beach and, as you'd expect, passers by kept taking out their phones for a quick photo.
Surely, the attention would eventually get tiring. Although I suppose some people do enjoy that kind of attention; I'm certainly not one of them.
But whether you think it's too ostentatious, you have to admire the amount of effort that went in. The level of detail is pretty superb: