Overwatch's seasonal brawls, the sporty Lucio Ball and PVE-centric Junkenstein's Revenge, have been almost universally beloved, taking the game in directions nobody saw coming. Comparatively, the latest one, Mei's Snowball Offensive, is kind of a buzzkill.
A snowball fight was, of course, a natural pick for this season's brawl, but Mei's is not all that mechanically different from a regular firefight. You aim her gun/heavily augmented hair dryer and pull the trigger. Difference is, snowballs can only be fired once before you need to reload (by scooping more snow off the ground), they have an awkward arc to them, and they take people out in a single hit.
Those things are interesting in that they up the risk factor in every engagement, and helplessly reloading makes you feel like you're in nothing but your birthday suit, surrounded by slavering polar bears. However, the sum total of it all gets old pretty quickly. While Overwatch players seem to be digging the rest of the holiday event, disappointment with the brawl sticks out like a tongue painfully melded to an icy pole.
As I said earlier, I dig elements of the new brawl, but on the whole, I'm not tremendously impressed. It also kinda flies in the face of what snowball fights are about: unbridled, ridiculous fun. Unless you're into permadeath snowball fights IRL (hey, I won't judge), Mei's Snowball Offensive doesn't match the mood and thrill of the real thing. You'd think a company called Blizzard would know better, but then again, they are based in southern California.
It's a bummer, but oh well. As in snowball fights and I guess love or something, you can't win 'em all.