Spanish Website Says Square Enix PR Cut Off Their Review Copies For Giving Out Low Scores

Spanish Website Says Square Enix PR Cut Off Their Review Copies For Giving Out Low Scores

A Spanish gaming website says Square Enix will no longer send them review copies because they allegedly handed out lower than average review scores, including a 7.5/10 for the recently released Final Fantasy 15.

AreaJugones, a website based in Spain that says it reaches around 700,000 people per month, said in a blog post last week that they heard about this decision from the publisher Koch Media. Koch handles PR and marketing for Square Enix in several European countries, including Spain.

After posting their review of Final Fantasy 15 last week, AreaJugones editor Juan Alberto Linares got a call from a Koch representative, who reportedly told him that Koch and Square would no longer send them review copies of their games.

“The PR told me that we had scored one point less than the current average of Metacritic and that this hurt their interests as a company,” Linares told me in an email this weekend.

“I could not believe what he was saying, so when he asked for more explanations, he told me that we also almost always scored his games with lower scores than the other Spanish magazines and other Metacritic media,” Linares said. “We started talking about scores given to other games of his brand and they insist that we score their games lower than the other media, and this is not really true. If we score lower under their games we hurt them, so we were erased from the list of media because we were going to continue hurting them.”

Is AreaJugones really a review score outlier? Well, Metacritic lists the website as grading higher than average on 57 per cent of their reviews. Their recent reviews of other Square Enix games include an 8.5/10 for Deus Ex: Mankind Divided and a 7.8/10 for World of Final Fantasy. Also from Metacritic: “On average, this publication grades 0.8 points lower than other critics.”

A representative for Square Enix did not respond to a request for comment. When reached by Kotaku, Koch Media’s PR manager in Spain said: “We have no comment to make on that story.”

Blacklisting has long been a practice used by video game publishers to punish media outlets. For decades now, we’ve seen publishers strong-arm gaming websites over review scores, advertisements and reporting that doesn’t fit into PR teams’ heavily crafted marketing plans. For smaller websites that rely upon timely reviews as their major source of traffic, losing access to review copies can be a major blow.

In recent years, the most well-known case of blacklisting came from the publisher Bethesda, which decided to cut off all contact with Kotaku in 2013 after we reported that they were developing Prey and Fallout 4. (Ubisoft had also blacklisted us, but has since decided to renew our relationship.) For a site like Kotaku that doesn’t rely on access for most of our coverage, blacklisting doesn’t have much of an impact — the most annoying part is that they won’t let us interview brilliant designers like Todd Howard or Harvey Smith — but it nonetheless remains a weapon that publishers use to punish media outlets.

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