The Lay's Do Us A Flavour contest returns for a fourth year, once more offering budding snackologists who come up with a halfway edible new potato chip flavour a million dollars. Previous winners include cheesy garlic bread and some awful wasabi ginger flavour.
After skipping a year to perform a Flavour Swap operation, Do Us A Flavour returns once more, this time asking chip flavour creators to pitch their taste combination like some sort of performing Lacheys.
Chip creators are urged to go to the Lay's website to create a pitch, selecting flavours, choosing bag colour and style and even submitting YouTube videos and images to help round out their presentation.
My submission, Steak Doughnuts, seemed fine to me, but I got an email saying it was not accepted after I submit my entry. Maybe they didn't like my video.
Flavour submissions are being accepted until March 19, after which four or so finalists will be chosen and featured in a Snacktaku tasting video. That's not an official Lay's thing, it's just what I do.
Then Lay's selects the tamest, most obvious entry and gives its creator a million dollars. I bet this year it will just be Potato favour.