The Lay’s Do Us A Flavour contest returns for a fourth year, once more offering budding snackologists who come up with a halfway edible new potato chip flavour a million dollars. Previous winners include cheesy garlic bread and some awful wasabi ginger flavour.
After skipping a year to perform a Flavour Swap operation, Do Us A Flavour returns once more, this time asking chip flavour creators to pitch their taste combination like some sort of performing Lacheys.
Chip creators are urged to go to the Lay’s website to create a pitch, selecting flavours, choosing bag colour and style and even submitting YouTube videos and images to help round out their presentation.
My submission, Steak Doughnuts, seemed fine to me, but I got an email saying it was not accepted after I submit my entry. Maybe they didn’t like my video.
Flavour submissions are being accepted until March 19, after which four or so finalists will be chosen and featured in a Snacktaku tasting video. That’s not an official Lay’s thing, it’s just what I do.
Then Lay’s selects the tamest, most obvious entry and gives its creator a million dollars. I bet this year it will just be Potato favour.
Comments
7 responses to “Lay’s Wants Your Stupid Potato Chip Flavours Again”
Just a heads up for us Aussies, the terms and conditions state US only.
Gotta love how the US editorial department doesn’t seem to check if the articles they make their international versions republish will have any meaning.
At least Kotaku Japan has the advantage of being in another language, so they probably don’t get pointless stuff like this.
This is my bad. We got inundated with all of the Nintendo Switch stuff all day and I didn’t get around to checking the T&C’s on that.
A number of the food articles (mostly the reviews) that get pushed to the AU site are irrelevant to us, though. Just the other day there was one about a taco sold at a chain that is not in Australia. (here http://www.kotaku.com.au/2017/01/we-have-two-weeks-to-prepare-for-taco-bells-fried-chicken-taco-shell/) and there are other recent ones:
http://www.kotaku.com.au/2016/09/snacktaku-eats-arbys-smokehouse-pork-belly-sandwich/
http://www.kotaku.com.au/2016/11/snacktaku-eats-a-turkey-tv-dinner-alone-in-a-dark-room/
I mean sure, give us your weird food articles and articles about geeky food. But a food review featuring a TV dinner that is not available here for a holiday we don’t celebrate?
I love reading about international food, but It would be nice to see more reviews for stuff that we can actually buy here.
Sometimes the ones you linked above are just generally funny or interesting (like sad turkey meals in a dark room). And we’ve run a few local taste tests of our own – we might do more this year, so keep an eye out!
Quick, what is a valid US zipcode so I can submit Chips McChipsface.
90210