Following months of lobbying by a grassroots movement, spurred on by one of the largest skate parks in the United States, to make Skate 4, EA over the weekend went and did the unthinkable: they gave it momentum.
The train kicked off again thanks to a single tweet from Daniel Lingen, a senior manager of community engagement at EA. It’s pretty simple, containing a lone hashtag:
The hashtag hasn’t been put out by EA’s official Twitter, so it’s entirely possible that Lingen is going off on a tangent. It was only in May that EA said a new Skate wasn’t in development, after all.
But that was before The Berrics, with their help of their website and substantial social media followings, kicked off a campaign to make Skate 4 a reality. The “makeeaskateagain” Instagram has over 38,600 followers, while The Berrics have 1.3 million followers on Instagram and around 287,000 on Twitter.
Not every one of those followers would be motivated to buy Skate 4 if it emerged, as neat as the idea sounds. (Hell, can you imagine a new Skate game appearing on the Nintendo Switch?) But what’s interesting is that the campaign at least appears to have resonated within EA, which hasn’t always moved at lightspeed when it comes to fan demands for making or reselling old products.
And in any case, Lingen’s tweet might be another attempt by EA to gauge just how much interest a Skate sequel would actually have. There’s no doubt it’d be popular among skateboarders, with the games (along with Tony Hawk) being a popular way to unwind in between sessions, or while recovering from an injury.
But is Skate 4 actually happening? At this stage, no. But Lingen’s also been around the block before: he started at EA as a community management intern in 2008 and has been contributing to the company’s marketing and social media campaigns for years. He knows what he’s doing. So you can bet your bottom dollar that this won’t be the last we hear of Skate 4.
Personally, I look forward to our new glitchy skater overlords.