And honestly, that's saying something.
[GIF via Kirin Namacha]
Kobayashi Pharmaceutical, a major Japanese pharmaceutical company that's been in business for over a hundred years, has rolled out a new advertising campaign that's... um. Just watch.
The product is called Hananoa, and it's to help those with pollen and dust allergies.
There are two versions of this product: One that washes out the nasal cavity and then pours out of the nostril, and another type that you spit out after it clears out your sinus.
— 松永良平Ryohei Matsunaga (@emuaarubeeque) January 5, 2017
So a product like this will certainly find use (heck, I get bad hay fever, so I might use it). But the ad certainly is striking and is surprising people in Japan, too, with it being dubbed "surreal" online. Others were amazed at the woman who appeared in the ad, remarking at how she's a real pro to agree to this.
— クローザー☆スラヲ (@SetUpper_Surawo) January 6, 2017
According to Livedoor News, there is even a small ad for Hananoa on Tokyo's Yamanote Line, one of the busiest train lines in the world!
小林製薬 ハナノアの電車内広告、攻めすぎでしょ pic.twitter.com/vBpynRKTBc
— 山﨑豪 (@yamasakifactory) January 5, 2017
I haven't seen the ad yet on TV here in Japan yet, but look forward to the day I do.