New Zealand’s Gaming Industry Is Growing Nicely Too

We can’t do a Russell Crowe and add New Zealand’s figures to the Australian market, but it’s worth noting that New Zealand’s gaming industry grew at a nice clip over the last year too.

In a release to media earlier this morning, the Interactive Games and Entertainment Association announced that the total value of the games industry in New Zealand rose by 7% to $NZ424 million, with the greatest generators coming from a 16% increase in digital sales and a 15% rise in the mobile market.

The increase is a touch higher than Australia’s industry which only grew 4% last year, although the size of the Australian market is vastly larger. “New Zealand gamers continue to evolve their game purchasing behaviour, boosted by the greater availability of high speed broadband service,” Telsyte managing director Foad Fadaghi said.

Kiwis appetite for downloadable games and DLC rose 20% and 21% in 2016, while the 3DS, Xbox One and PS4 all saw an uptick in the amount of games sold over the year. Traditional retail sales dropped by 9%, amounting for $NZ125 million in revenue. Console hardware fell 5% in units, although no overall figure was given. A full infographic for the New Zealand market, with some additional figures and info, is below.

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