AMD started earlier this morning with Vega, and now it's NVIDIA's turn with the GTX 1080 Ti.
As cheekily revealed last week, NVIDIA is unveiling their flagship consumer GPU for gaming, the GTX 1080 Ti, at the Game Developers Conference this week. The stream was scheduled to start a few minutes ago, but hasn't kicked off at the time of writing.
You can watch it all below. Let us know what you think the 1080 Ti will be priced at!
Update: Event's running fairly late. Hang in there, folks.
Update #2 (2:21 PM): And we've begun! Enjoy everyone.