YouTube Changes Monetisation Rules To 'Protect Creators'

Image: Kotaku

In a bid to "protect" content creators and channels from having their videos ripped off by smaller channels, YouTube will be changing the way videos are monetised.

Announced by Ariel Bardin, a VP of product management at YouTube, videos on channels that have less than 10,000 lifetime views will not have ads served to their channel. "We’ve started seeing cases of abuse where great, original content is re-uploaded by others who try to earn revenue from it," Bardin wrote.

"By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators. And, of course, any revenue earned on channels with under 10k views up until today will not be impacted."

The move comes after the platform announced it was taking a "tougher stance on hate speech" with broader demonetisation policies around videos "that are perceived to be hateful or inflammatory". That resulted in major YouTubers complaining that hundreds of their videos had been delisted without warning, however, and that the amount delisted made it difficult to determine what videos had fallen afoul of YouTube's new stance.

YouTube's Latest Advertising Changes Have People Worried About Money

Last week, big advertisers such as AT&T pulled ads from YouTube, in reaction to being matched with content that was deemed racist or inappropriate. YouTube has since said they are fine-tuning how people make money on YouTube in general, but content creators on the platform say their channels are being unfairly affected by changes they do not understand.

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Comments

    youtube is falling apart it seems, diddnt they have contingencies for this or is one of the biggest companies in the world "just winging it"

    edit:
    I can just see centrelink paying for the youtube content in the near future (joke)

    Wasn't the problem the other way around?

    Big channels making millions of view by ripping off videos from small channels and threatening to have their army of subs to dislike their videos if they said anything? (heard on a P DeFranco show)

      Exactly, Said this on the gizmodo article. What is youtube gonna do about big channels stealing from small channels? You see it with several of the big GTA5 Youtubers. They copy videos from small channells all the way down to the video thumbnail

      And when the smaller channels call them out on it the big channel threatens them and sends their fans at them.

      Cough SERNANDOE cough

      Sure was.

    10,000 lifetime views before you can make money is fine. No issues there. However these changes feel more like trying to cut down the amount of revenue Youtube is sharing out to creators from the advertisers themselves. Which is already low as hell, but now it's going to be tougher to have a video carry ads and you'll see a lot of creators take a hit because of it.

    The move comes after the platform announced it was taking a "tougher stance on hate speech" with broader demonetisation policies around videos "that are perceived to be hateful or inflammatory".
    Yep, so broad that they are catching anything and everything that would not fall under a "hate speech" banner in their nets and demonizing videos. Again, this stinks of a new way for Youtube to keep ad revenue sharing down and profits up for themselves.

      However these changes feel more like trying to cut down the amount of revenue Youtube is sharing out to creators from the advertisers themselves.
      this stinks of a new way for Youtube to keep ad revenue sharing down and profits up for themselves.

      Sorry, that argument makes no sense. Both Youtube and the video creator earn money when an ad is displayed. For demonetised videos no advertising is displayed, that's the point. Advertisers don't pay to have their ad not get displayed, demonetised videos generate no revenue for anyone; neither Youtube nor the content creator.

      Preventing ads appearing on certain types of videos doesn't change the share that either party gets when an ad is shown. It's in neither Youtube's nor the content creators' interests for the demonetisation policy to apply too broadly because it hurts them both.

      Last edited 08/04/17 7:37 pm

      10,000 lifetime views is less than a $1 in revenue you would make anyway. So these channels are loosing nothing.

    If people are losing enough income from stolen videos for it to be an issue then the channels that are stealing videos are likely easily getting 10k lifetime views. So how does this help exactly? Wouldn't they just steal more videos to get lifetime views faster?

    I have a small YouTube channel that was all of like 450 subscribers at its peak. Haven't uploaded anything in ages.

    Checked lifetime views, I have 32,964.

    10k lifetime views is nothing, stops micro channels popping up every time they get flagged and banned but those weren't really the problem as they don't get attention due to the way YouTube works anyway....

    It fixes nothing and doesn't even really hurt those under 10k lifetime views...with that little you make no revenue from ads anyway.

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