JB Hi-Fi Is Selling An Xbox One Bundle Called ‘Race Wars’

Kotaku Australia has learned that JB Hi-Fi stores from around Australia will begin advertising a special Xbox bundle from tomorrow, termed “Race Wars”.

The advertisement is due to appear in catalogues from tomorrow, with the bundle containing a console, Halo Wars 2 and Forza Horizon 3. The bone of contention is the name for the bundle, although in a note to staff JB Hi-Fi’s management suggests that people remind customers of the origins of the reference.

“We have been advised that some store staff who have seen the catalogue have interpreted the title in a more political context,” the internal memo reads. “Please note that it is intended purely as a reference from the Fast and the Furious franchise … please share with your teams to ensure they have the background if consumers come at this from a political angle.”

Microsoft confirmed with Kotaku Australia that they were not responsible for the bundle’s creation, or its promotion. A similar bundle has been selling at EB Games, featuring an Xbox One S 1TB console, the two games, and a three month subscription to Stan, but EB hasn’t assigned a nickname or moniker for the offering. Kotaku Australia has also seen a picture of the catalogue in question that will be advertised from tomorrow.

JB Hi-Fi was contacted for comment but had not replied by the time of writing.

Update: You can see the term as printed in JB Hi-Fi’s gaming catalogue in our follow-up below.

[referenced url=”https://www.kotaku.com.au/2017/06/jb-hi-fi-then-and-now/” thumb=”https://www.kotaku.com.au/wp-content/uploads/sites/3/2017/06/18901150_10154314696331467_1687258498_o-1-410×231.jpg” title=”JB Hi-Fi, Then And Now” excerpt=”Last night we reported that JB Hi-Fi would be advertising an Xbox One bundle from this week with the nickname “Race Wars”. You can get the bundle in-store today, although JB has moved rather quickly to pull most – but not all – mentions of the nickname.”]


The Cheapest NBN 1000 Plans

Looking to bump up your internet connection and save a few bucks? Here are the cheapest plans available.

At Kotaku, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.

Comments


50 responses to “JB Hi-Fi Is Selling An Xbox One Bundle Called ‘Race Wars’”