JB Hi-Fi, Then And Now

Last night we reported that JB Hi-Fi would be advertising an Xbox One bundle from this week with the nickname “Race Wars”. You can get the bundle in-store today, although JB has moved rather quickly to pull most – but not all – mentions of the nickname.

The bundle’s moniker had raised eyebrows internally, however. In a response, JB management circled around a memo telling staff to remind concerned customers that the reference was derived from the Fast and the Furious movies.

[referenced url=”https://www.kotaku.com.au/2017/05/jb-hi-fi-is-selling-an-xbox-one-bundle-called-race-wars/” thumb=”https://www.kotaku.com.au/wp-content/uploads/sites/3/2017/05/forza-horizon-3-hot-wheels-midair-410×231.jpg” title=”JB Hi-Fi Is Selling An Xbox One Bundle Called ‘Race Wars’” excerpt=”Kotaku Australia has learned that JB Hi-Fi stores from around Australia will begin advertising a special Xbox bundle from tomorrow, termed “Race Wars”.”]

The nickname has disappeared from most of JB’s advertisements this morning, however. In an online version of the latest games catalogue, there’s no mention of “Race Wars” – although the catalogue also appeared to be an older draft, with broken fonts and misaligned text:

There was no mention of the term in store signage this morning either, as Kotaku’s commercial editor Tegan spotted at one of Sydney’s larger stores this morning:



But catalogues are a lot harder to change than a sign in a window. They have to be shipped off to print and mailed out, which makes amendments supremely difficult. But it does mean everyone can get a window into how the Forza Horizon/Halo Wars bundle would have been marketed:


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