Last night we reported that JB Hi-Fi would be advertising an Xbox One bundle from this week with the nickname "Race Wars". You can get the bundle in-store today, although JB has moved rather quickly to pull most - but not all - mentions of the nickname.
The bundle's moniker had raised eyebrows internally, however. In a response, JB management circled around a memo telling staff to remind concerned customers that the reference was derived from the Fast and the Furious movies.
Kotaku Australia has learned that JB Hi-Fi stores from around Australia will begin advertising a special Xbox bundle from tomorrow, termed "Race Wars".
The nickname has disappeared from most of JB's advertisements this morning, however. In an online version of the latest games catalogue, there's no mention of "Race Wars" - although the catalogue also appeared to be an older draft, with broken fonts and misaligned text:
There was no mention of the term in store signage this morning either, as Kotaku's commercial editor Tegan spotted at one of Sydney's larger stores this morning:
But catalogues are a lot harder to change than a sign in a window. They have to be shipped off to print and mailed out, which makes amendments supremely difficult. But it does mean everyone can get a window into how the Forza Horizon/Halo Wars bundle would have been marketed: