Over the last six years, Adam 'SkyDoesMinecraft' Dahlberg made a name for himself through Minecraft videos, amassing 11 million subscribers on YouTube. He's now done with it and is retiring from making Minecraft videos. In two notably different videos, one kid-friendly and one not, he said he no longer enjoys the game, has become disaffected by the community, and feels that making kid-friendly content feels "fake".
Dahlberg announced his retirement in a video titled "I'll See You Later Recruits (My Quitting Video)," which you can watch below:
"I've been in this block world for so long, that I feel like it's time to go explore the real world," Dahlberg said, before thanking his fans for sticking with him.
Dahlberg was famous enough that children could buy toys based on his Minecraft persona from big-box stores like Toys-R'-Us. Dahlberg started his channel as a teen, however, and it seems clear that his creative aspirations changed as an older adult.
"I can't force myself to sit here and play this game anymore," Dahlberg said. "It's just not fun for me, I don't enjoy it."
In the footage, Dahlberg notes that he has felt unhappy with the game and its community for "the past couple of years at this point."
"I want to go back to making f**ked-up content," Dahlberg said.
You'll note that in the video, "f**ked-up" is bleeped out. In a recent interview with gossip YouTuber DramaAlert, Dahlberg described his situation in a much more raw way:
"I originally started Minecraft...before the community became f**king s**t," Dahlberg said, without bleeping anything out. "The entire community just became about people kinda undercutting each other, f**king each other for money, stupid crap like that...I didn't want a part of it.
Part of the issue, Dahlberg said, was that when he started making videos, he didn't need to censor himself. He was free to make "f**ked-up" jokes, he said. But as Minecraft blew up on YouTube, things changed.
"The Minecraft community kinda took that turn, where it's like, this unspoken rule, like, 'everybody, we need to be all kid friendly, and basically be fake pieces of s**t,' I eventually just kinda got bored of it. I eventually felt, creatively, you know, I guess, bordered.
"I don't even want to sit here and make content that makes me feel like myself, like I'm a fake piece of s**t," Dahlberg said. "And it shows on my content, on my channel, you can just see that I don't give a f**k. I just don't care. And I feel like for the last couple of years, I've just kinda been lost at what I want to do and what I need to do."
Dahlberg noted that he felt 100 per cent trapped making Minecraft videos for a living, because his brand of comedy is more crass and risque than other Minecraft channels.
"I don't care how many subscribers and f**kin', how much money the channel gets," Dahlberg said. "It's just not f**kin' worth it for me anymore."
According to YouTube tracking website Social Blade, Dahlberg makes up to an estimated couple thousand dollars per video, without taking into account any other outside sources of revenue he might have, like merchandise. In June 2017 alone, he uploaded 20 videos.
Dahlberg may have gripes with the Minecraft community, but he's not wholly abandoning it. The Sky Does Minecraft channel will continue sans Dahlberg, instead acting as a portal for community creations. Fans who participate in the program will be able to earn a percentage of the money that the video makes.
Dahlberg, for his part, will be working on a music-focused YouTube channel titled "NetNobody," which has already garnered 1.1 million subscribers. Dahlberg says his new channel is worth following for anyone who wants to get to know Adam, rather than "Sky."
For those who follow Dahlberg, his announcement may not come as a surprise given that his social media posts have described discontent for a while now. More overtly, within the YouTube community, it's become a running joke that some Minecraft-centric creators don't actually like the game or the younger audience it begets on YouTube. Dahlberg is a rare instance where such rumours take a concrete, visible form.