Blizzard Fixes ‘Culturally Insensitive’ (Not Really) Overwatch Sign

Blizzard Fixes ‘Culturally Insensitive’ (Not Really) Overwatch Sign

Blizzard “upset” (not really, but bear with me) many Australians recently with a “culturally insensitive” sign in the new Junkertown map on Overwatch. That sign has now been fixed, and we are all free to get on with our lives.

As first detailed by Mark, the map — set in a desolate post-apocalyptic Australian outback — originally launched with a sign hanging over a store that said “Take-out”. You know, for food that you take out of the restaurant.

This is an American term.

In Australia, we use the word “Take-away”. You know, for food that you take away from the restaurant.

It’s an oversight that Blizzard are now well and truly aware of, after Australians hit up Overwatch frontman Jeff Kaplan with so many complaints that he was forced into a very sincere apology on Reddit.

I’d like to offer a direct apology to the entire country of Australia. Please forgive our cultural insensitivity. We will fix this in an upcoming patch (the sign travesty will most likely go live for some period before being fixed).

I’ve also been told by Muselk that our coffees are too large as well. We’re learning… trying, over here…

He wasn’t kidding. As of this week, the sign has now been altered.

Image: Ixallus

Image: Ixallus

Please world, if you have not picked up on this by now, know that this is not real outrage. Nobody gives a genuine shit, hence the tone of Kaplan’s “apology”. So while this has all been “haha very funny”, it’s still a win for anyone needing that little bit of extra immersion and linguistic accuracy in a video game about a talking gorilla and meditating robot.

Comments

  • I like this. So many developers as of late have inadvertently offended cultures to the point of them simply not including them all together (Indigenous Australians in Civilisation for example – a sensible and respectful move in my opinion). It’s nice to see a light-hearted joke about ‘cultural insensitivity’ in a world full of SJWs and borderline-professional victims. We need more of this.

  • I am more offended the koala is cooking and salivating over chinese food… thats not Australian “Chinese” Food… where is the honey chicken, mini spring rolls and and special fried rice.

  • I sometimes call it Take out but then again I am the result of decades worth of Americanisation of our youth!

    More immersion breaking is cartoon Bryan Brown’s accent which sounds drier than a dead dingo’s donger!

  • Now, if only they can get to fixing Sym overpowered gun of doom and Hanzo’s why-need-skill-when-you-can-point-and-fire-randomly scatter arrows.

  • That sign has now been fixed, and we are all free to get on with our lives.Not me. I’m going to brood about it for at least another couple of years.

  • “Please world, if you have not picked up on this by now, know that this is not real outrage. Nobody gives a genuine shit, hence the tone of Kaplan’s “apology”. ”

    Does anyone else find it genuinely disturbing that an obviously tongue in cheek example of the ancient Japaneses art of pisstake is requires exposition?

    Also, Jeff, it’s not the size of the coffees you have, but rather the brownish dreck you refer to as coffee in the States that offends our sensibilities.

  • Probably a bit of overreaction from both sides about this silly issue.

    I don’t know how the fans suggested the edit to the developers, though, knowing Aussies (I’m American) and internet culture, I bet it involved a lot of c-word usage. lol

    It doesn’t hurt anyone to fix a silly little minor oversight–granted folks don’t whine like a dingus about such a minor oversight.

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