Blizzard Fixes 'Culturally Insensitive' (Not Really) Overwatch Sign

Blizzard "upset" (not really, but bear with me) many Australians recently with a "culturally insensitive" sign in the new Junkertown map on Overwatch. That sign has now been fixed, and we are all free to get on with our lives.

As first detailed by Mark, the map — set in a desolate post-apocalyptic Australian outback — originally launched with a sign hanging over a store that said "Take-out". You know, for food that you take out of the restaurant.

This is an American term.

In Australia, we use the word "Take-away". You know, for food that you take away from the restaurant.

It's an oversight that Blizzard are now well and truly aware of, after Australians hit up Overwatch frontman Jeff Kaplan with so many complaints that he was forced into a very sincere apology on Reddit.

I'd like to offer a direct apology to the entire country of Australia. Please forgive our cultural insensitivity. We will fix this in an upcoming patch (the sign travesty will most likely go live for some period before being fixed).

I've also been told by Muselk that our coffees are too large as well. We're learning... trying, over here...

He wasn't kidding. As of this week, the sign has now been altered.

Image: Ixallus

Please world, if you have not picked up on this by now, know that this is not real outrage. Nobody gives a genuine shit, hence the tone of Kaplan's "apology". So while this has all been "haha very funny", it's still a win for anyone needing that little bit of extra immersion and linguistic accuracy in a video game about a talking gorilla and meditating robot.


    I like this. So many developers as of late have inadvertently offended cultures to the point of them simply not including them all together (Indigenous Australians in Civilisation for example - a sensible and respectful move in my opinion). It's nice to see a light-hearted joke about 'cultural insensitivity' in a world full of SJWs and borderline-professional victims. We need more of this.

      professional victim
      That sounds like hard work.

        It is, but sadly they make it everyone else's work.

    I am more offended the koala is cooking and salivating over chinese food... thats not Australian "Chinese" Food... where is the honey chicken, mini spring rolls and and special fried rice.

      And don't forget the Dim Sims GOD DAM IT!!!!

    I sometimes call it Take out but then again I am the result of decades worth of Americanisation of our youth!

    More immersion breaking is cartoon Bryan Brown's accent which sounds drier than a dead dingo's donger!

    Now, if only they can get to fixing Sym overpowered gun of doom and Hanzo's why-need-skill-when-you-can-point-and-fire-randomly scatter arrows.

    That sign has now been fixed, and we are all free to get on with our lives.Not me. I'm going to brood about it for at least another couple of years.

      i mean the old english style cop they have for australian stuff

    This is so fucking good. I love this tongue-in-cheek apology as well.

    Our long national nightmare is finally over.

    "Please world, if you have not picked up on this by now, know that this is not real outrage. Nobody gives a genuine shit, hence the tone of Kaplan's "apology". "

    Does anyone else find it genuinely disturbing that an obviously tongue in cheek example of the ancient Japaneses art of pisstake is requires exposition?

    Also, Jeff, it's not the size of the coffees you have, but rather the brownish dreck you refer to as coffee in the States that offends our sensibilities.

    Now it just needs some Chiko rolls, dim sims and some potato scallops (fight me)


      Potato cake ?

    You and your fancy words, it's called a food hole. Get it right ya bloody drongo.

    @Luke Plunkett "bear" with me? Koalas aren't bears.

    I like how they made the neon glow so much more intense. It's like "Happy now? You convicts."

    it hurts my face this is a thing thats worth discussing

    Probably a bit of overreaction from both sides about this silly issue.

    I don't know how the fans suggested the edit to the developers, though, knowing Aussies (I'm American) and internet culture, I bet it involved a lot of c-word usage. lol

    It doesn't hurt anyone to fix a silly little minor oversight--granted folks don't whine like a dingus about such a minor oversight.

Join the discussion!

Trending Stories Right Now