YouTube's biggest star uploaded a video today where he apologised for casually dropping the N-word during a Battlegrounds stream last weekend. "I should know better," Kjellberg said. "I can't keep messing up like this."
The video, which is titled "My Response", is short and has no jokes:
"You probably won't believe this when I say this, but, whenever I go online and I hear other players use the same kind of language that I did, I always find it extremely immature and stupid," Kjellberg said. "And I hate how I now personally fed into that part of gaming as well.
"It was something that I said in the heat of the moment. I said the worst word I could possibly think of, and it just sort of slipped out. I'm not going to make any excuses for why it did, because there are no excuses for it. I'm disappointed in myself, because it seems like I've learned nothing from all these past controversies. And it's not that I think I can say or do whatever I want and get away with it. I'm just an idiot. But that doesn't make what I said, or how I said it, OK."
Kjellberg then goes on to say that he's sorry if he hurt or disappointed anyone, and vows to improve himself for the sake of people who look up to him.
Kjellberg's prior usage of the N-word had YouTube on edge over the past couple of days, as people feared that the actions of the most visible channel might impact the platform as a whole. At least one studio, the makers of Firewatch, responded to the incident by taking down a video Kjellberg made of their game — and said they would not allow him to play any future releases on his channel.