It's officially called the "Crystal" controller, but let's just call it what it is: a very neat, translucent Dualshock 4 controller.
In an email to press and a post on the PlayStation Blog, Sony has announced that last year's Crystal Dualshock 4 controllers would go on sale again from October 18.
This year's model, according to Sony, will "offer both direct USB and wireless control options". That's nice, and there's also translucent red and blue variants if those are more your style:
Regardless of the colour, you'll pay $99.95 for any of the new controllers. Interestingly, the red and blue models won't be available in the UK, and none of them are available in Russia at all. So if you want some (very limited) bragging rights, I guess you can have those too.