TPG Is Literally Advertising The NBN As A Downgrade

TPG Is Literally Advertising The NBN As A Downgrade
Image: TPG

SHOTS FIRED? A cheeky advert for internet service provider TPG has been doing the rounds online. It certainly doesn’t paint the NBN in a positive light. In fact, it explicitly depicts the beleaguered network as a downgrade.

The image first appeared as a screenshot on the Australia subreddit earlier today, posted by user Simmo_ and advertises a finger hovering over a red ‘downgrade’ button instead of the green ‘upgrade’ button. Underneath the text ‘Connect to the NBN with TPG’ can be seen.

I laughed, a lot.

I don’t know if this is an intentional advertising campaign though, as one astute reddit user pointed out:

I think these ads dynamically choose images, so instead of a marketing guy choosing one picture, they pick the demographics and the algorithm chooses pictures from a library targeted to the audiences (or maybe even the individuals?)

We have no idea whether this was an intentional jab at the dismal state of the NBN or just some unfortunate programming. Either way, it’s still just a good laugh and continues the storied disaster of the NBN rollout.

How The Promise Of The NBN Fell Short For So Many Australians

Eight years into the Australian government’s National Broadband Network (NBN) project, the nation has an average internet speed – 50th in the global rankings – that lags well behind many advanced economy countries. Ongoing secrecy around the NBN, a project that’s likely to cost more than A$50 billion, makes it impossible for the public in most cases to know when and what quality service they will receive.

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  • is recommending people now go on mobile plans, there was a full story on why mobile plans are better.

    thats what is come to,
    I myself have given up on the nbn and am looking forward to greener pastures somewhere else in the future, whatever that might be.

    • also has articles about Kim Kardashians butt so I wouldn’t take anything they say too seriously. Also the tech writers are complete idiots.

      • scary thing is the $100, 100GB, 4g plan they were shilling actually is better than the NBN for bandwidth

        I was downloading on 4 g yesterday and it was doing 200mbit a second..or 20MBytes a second

        chew thru that 100gb 20min, and I know there isnt enough wireless frequencies for everyone, they gonna have to come up with a miricle for 5g networks to solve the airspace problem

    • My story is relevant here.

      I recently moved to rural QLD from being in a city. Long story short, Telstra won’t give us ADSL despite working ADSL literally 10m across the road. NBN fixed wireless doesn’t work because we are *SHOCK* surrounded by trees which disrupt the 2300mhz directional wireless signal to the tower. We’ve been told our only option if we want to stick with our amazing National Crap Network is to get satellite.

      So instead I went and bought a $40 ZTE 4g modem and went on the Optus $70p/m 100g 4g plan. I pull 20Mbps down and 1.5Mbps up without any issues. Can’t really complain, it does drop out sometimes and have a bit of latency issues at certain times, but for the most part I can do everything I need.

      So with all the money being spent on the NBN (and Telstra aren’t much better) I got results with a $40 4g modem that sits on my windowsill.

    • This makes me sad.

      The politics around the NBN crippled it, and probably the entire nation’s fixed networks for a generation to come. Other companies aren’t allowed to compete with it to actually offer world-class fixed services, people are justifiably choosing wireless over wired, which means less customers on fixed networks, which means fixed network costs need to go up, which drives more people to go wireless. GG NBN.

      Maybe the NBN was a bad idea in the first place. It’s hard to say now because it didn’t achieve its initial goals. But surely a VERY expensive network that was extensible and admired would have been a better outcome than a very expensive network that is limited to sub-wireless speeds and is a laughing stock.

      So yeah. :sadpanda:

      • The original plan by Julia Guillard was better, less hassle, easier to setup and much easier to stay on schedule and certainly less stuff ups.

        She wanted fibre everywhere, when Liberal came in and said mixed tech as it was cheaper, I said it will cost more as it will be a pain to manage and anything complicated with the government end up a waste of money and abandoned.

        I will tell you it would have been abandoned it if they can back out of it but it is too late now.

        Now it will cost more than Fibre to get out of the mess and sort out the issues with mixed tech.

  • I was with TPG and had ADSL+ service with them and it was great.

    Moved to NBN when it came around and had a box installed….swapped to NBN plan still with TPG and it sucks.

    So yeah, accuracy in advertising. Well done TPG.

    • Yep exactly the same thing happened with me. Moved to the second ‘Boost’ option or whatever. Still slower than what I was getting on ADSL2+.

      • Yea FTTN is a farce and wool over people’s eyes. Sold as a better service, but still relies on a large portion of 50-110 year old copper.

  • Ever since they bought out iiNet our NBN FTTP service went to poop, so bad that after our 24 months was up, i switched us to MyRepublic and saved $30 a month for the same service and got small packet data priority to boot. So yeah, TPG are poop.

    • Same with us. Also have FTTP with iiNet, and it’s just unbearable sometimes.
      So bad over the past few days that loading a simple website times out. Wish we had our ADSL2 connection back sometimes…

      • That’s a real shame – my experience of FTTP is outstanding with Internode (I realise it’s the same owner). Just increased speed from 25/5 to 50/20 without issue. The only problems I have are usually due to my crappy router – returns to full speed with a reboot.

        • Comment moderation hell.

          I have heard from several mates that are still with internode that their service seems fine. Juat anecdotal though…
          My experience with iiNet 100/40 unlimited quota:
          iiNet before TPG – 1 drop out in 9 months – about 3-4 hours
          iiNet after TPG – at least 1 per month all lasting more than 12 hours, never getting through to iiNet customer support, except the day I called accounts to cancel ours.

          If I had the choice again, I’d go with internode prior to the TPG buy out.

    • Now that’s an interesting statement.. who would’ve thought at the start of building the NBN that a few years later someone would think it was lucky to be on a speed of 22.

  • AND The government (Turdball) wants to put a $12 tax on it further to pay for the remaining BS rollout, which is going to be mainly copper/wireless based anyway with only some places getting fiber between the interconnect points… Seriously this governments NBN changes have gone FULL RETARD on Australians…

    (and remember children, labor moved to a FULL FIBER PLAN rollout, which was what they wanted, which would be at least future proof, done once, done right, the first time!)

  • I will be glad to get access to the nbn in a few months when it is done in my area, but thats only because i cant even get a regular phone line for adsl until then ?
    I got some marketing in the post from nbn isp’s and was a little dissapointed in the pricing versusspeed provided. Its all a bit crap.
    12 months and no Internet is getting a bit silly!

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