The two-minute segment, with promotional consideration paid by Microsoft (that is, it’s a paid ad), is awkward and embarrassing. Conan brings Ronda and friend up on stage, both holding Xbox One controllers that are obviously not powered on and connected to anything. After giving her spiel the pair stare at a screen that isn’t there, the Xbox One startup sound plays, and BAM.
Having played multiple Xbox One games at true 4K over the past week, I can say that I never once felt as if I was being punched in the crotch by Ronda Rousey. If I had, I would have immediately stopped playing and called my doctor.
Look kids, we have a lot of fun here at Kotaku, but here’s something that isn’t fun: Getting punched in the privates. It isn’t something you want to experience, and it certainly isn’t something you want associated with your brand-new gaming console.