Atari Asks Random Internet People To Invest In Its Next Game

Atari Asks Random Internet People To Invest In Its Next Game

For as low as $US250 ($312), you too can become an investor in Atari Game Partners’ attempt to bring a Rollercoaster Tycoon game to the Nintendo Switch.

President and COO of Atari Game Partners, Todd Shallbetter, pitching the internet on his company’s next game. Image via YouTube

Atari Game Partners is a subsidiary of Atari responsible for taking the brand’s library of classic IPs and somehow making money off of them. The company’s latest move is to try and bring a brand new version of its old theme park sim Rollercoaster Tycoon to the booming Switch using a crowdfunding site called StartEngine. Unlike Kickstarter, StartEngine is a platform for financial investment. People who give Atari Game Partners their money are doing it not to get a copy of the eventual game but rather to get a return on their investment. So far it’s raised $US21,200 ($26,443) with 89 days to go.

With buy-ins starting at $US250 ($312), would-be participants are being promised “pro rata share of 50% of profits” until they make 120 per cent of their investment back, and then 25 per cent of profits for the following 18 months after the game is officially launched. But that’s only if Atari Game Partners raises the $US2 million ($2.5 million) it’s looking for. The company’s left itself some wiggle room to decrease those pro rata shares if it ends up raising a lower amount by the end of the investment phase.

Who would be developing this game? None other than Nvizzio Creations, the studio who put together Rollercoaster Tycoon World, the most recent and incredibly poorly received game in the series. Atari Game Partners mentions the studio’s role in the game in the StartEngine pitch but spends more time focusing on Rollercoaster Tycoon Touch, a spin-off of the series that’s done well on smartphones. The company implies this is the game that will be used as a blueprint for the new Tycoon on Switch, and that it will incorporate different scenarios as well as sandbox and campaign modes.

While Atari is trying to cash in on the love and nostalgia for the original Rollercoaster Tycoon series, it’s worth noting that while the company owns the licence, it didn’t actually develop the main trilogy, and in fact only published Rollercoaster Tycoon 3. Although the series was originally helmed by Chris Sawyer, the third game was actually developed by Frontier Developments, who ended up sueing Atari for unpaid royalties last year, accusing the company of lying about how much the game sold when it came out back in 2004.

It’s odd to see a brand such as Atari, famous for introducing console gaming into Western homes and developing and publishing all-time-classics such as Pong and Centipede, reduced to wooing investors through the ill-defined and loosely regulated world of equity crowdfunding. The site it chose, StartEngine, bills itself as “like Shark Tank, except you’re the shark”. Atari has not yet responded to a request for comment at time of writing.

Perhaps most ominous is a short statement toward the bottom of Atari Game Partners’ pitch.

We might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000 [$AU12,473]: Vendor payments and salary made to one’s self, a friend or relative; Any expense labelled “Administration Expenses” that is not strictly for administrative purposes; Any expense labelled “Travel and Entertainment”; Any expense that is for the purposes of inter-company debt or back payments.

Atari Game Partners lists “2018” as the anticipated release for this new Rollercoaster Tycoon.


  • Planet Coaster has eclipsed RCT as the go-to Theme Park Sim, I’d not put my money towards this mainly because I don’t have faith in them being able to deliver a good product after Roller Coaster Tycoon World ended up being a terrible game.

    • So glad I got planet coaster. Haven’t regret it one bit.
      It feels like a true successor to RCT3.
      Is RCT World still a disaster? I saw some videos some months back and it was a bit of a trainwreck.

  • One thing I haven’t seen anything about at all is how Fig (and other crowd investment sites) is going. There was an initial flurry of reporting when they announced that people could invest and get returns on those investments but so far I haven’t seen anything about whether people are actually seeing that return and what the reality of minor investment in game projects is like. Is it just that nothing has actually finished yet? (Psychonauts 2 would be the biggest project I’d think) Or is it just that there hasn’t been anything worth reporting on?

  • It’s odd to see a brand such as Atari…Not so much when it’s just some other guys wearing their skin.

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