Dell Advertised PCs In China As Being Able To Run More PUBG Cheats

Dell Advertised PCs In China As Being Able To Run More PUBG Cheats
Image: YouTube

Here’s a new one: if you’re trying to increase your PC market share, why not advertise that your computers can run “plug-ins” (read: cheats) better than the competition?

Long-time local reporter and friend of the site David Hollingworth has come up with an absolute cracker this week, reporting that Dell has been advertising their latest PCs laptops in China as being able to “run more plugins to win more at Chicken Dinner”.

Let’s be clear here: when you see “plugins”, we’re actually talking about outright cheats.

It became clear during the Beijing launch of Intel’s 8th-gen CPUs, where a range of laptop and PC makers were showing off their latest hardware. Hollingworth – whose colleague Ben Mansill, another Aussie gaming media veteran, then found that Dell very specifically pitched their laptops were “better at running many plugins”. For clarity, here’s the full quote:

She spoke of how Chinese gamers are the most innovative and dominant in the world by using “plugins” to, for example, run faster than other players, or blow up ten cars at a time, and that these top gamers can really use 8th-Gen power to “run more plugins to win more at Chicken Dinner”, and that the top players run the most ‘plugins’ so that’s where 8th-gen Dell power gives them the gamer’s edge. Behind her a video proudly shows various cheats in PUBG in action (they really like the one with the massively oversized gun and show that a lot), with the new Dell gaming laptops shown every few seconds while Sally told us that gamers should buy a Dell because they’re better at running many plugins.

The full story is here, and you should absolutely give them a click for a great local scoop. Dell would have been full aware of what they were doing, and everyone should be pretty pissed that any manufacturer would even think of promoting the PC market in such a damaging way.

Update (1433 AEST): Dell Australia has responded to PC Powerplay’s initial report, saying that “inappropriate modification examples” were on display at the product launch. You can see the full statement here, although the line about condemning “any modifications misused in gaming” is … interesting phrasing.


  • Was it Nvidia some years ago that showed off a feature of their graphics driver that could make walls transparent in Counterstrike?

    This seems a little more blatant than that, and yeah, wow boy.

    • In the old ATi days, they advertised their driver as being able to do something similar. And the REAL old school one was people who had A3D soundcards, because the sound implementation was so good you could literally hear people buying in spawn on the other side of the map.

  • If you’re cheating to win, you’re obviously not winning. It doesn’t make sense in an online game where the only goal is to play and win using your own skills. I’ll never understand the appeal. If you want to do silly stuff, maybe create some custom servers/game modes where it’s part of the game or ‘plugins’ are allowed.

    • I think its more of a Chinese cultural thing.
      In the race to out-do everyone else, cheating is seen as an acceptable option. I’d bet if you’d ask someone using ‘plugins’ that its unfair, they’d reply back “Why aren’t you doing the same thing?”. If you were running better ‘plugins’ than me, that’s my fault for not having something better to out-do you.

    • Thats looking at it from your viewpoint though.

      Cheaters often just want to win no matter want and dont give a toss what others think the goals of the game are, Their goal is to just win.

      Then there is the cheater who just wants to generate salt which you can more understand in games where people take it very seriously. There are ways to generate salt in games without cheating but cheating just makes it much easier.

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