Today, sweet-toothed Aussies awoke to the distressing news that Starburst lollies are being pulled from supermarket shelves. “Say goodbye to your childhood!” one news story proclaimed. Except the panic is entirely unfounded. Starburst lollies aren’t going anywhere.
For those who aren’t well versed in ’90s confectionary, Starburst is a popular brand of lolly manufactured by Mars. Originally offered in fruit chew form, the brand has expanded to include everything from chewing gum to gummies and snakes.
By now, you’ve probably heard all about the brand’s demise through your social media feed. Everyone from News.com.au to New Idea have been jumping on the story.
In actual fact, reports of Starburst’s death have been greatly exaggerated. Here’s the crux of the story: Coles has decided to stop selling the brand due to lacklustre sales and limited shelf space. That’s it.
“Unfortunately we can confirm that Starburst varieties have been removed from our national range,” a Coles spokesperson said on the company’s Facebook page. “We understand how frustrating it can be to see a favourite product disappear from the shelf and we can assure you that this decision is not one made lightly.”
While this obviously isn’t great news for Mars, the lolly will continue to be manufactured and sold elsewhere in Australia. (It’s worth noting that Woolworths made a similar decision several years ago and that didn’t seem to hurt the brand any.)
IGA has confirmed it will continue to sell Starburst. You can also get them at most petrol stations and convenience stores around the country. This is a total non-story, just like the headlines that claimed McDonald’s was axing the Happy Meal back in Feburary. Chalk it up to fake news (or a slow news day.)
In conclusion, your Starburst lollies are safe for the time being. Chew in peace.