Tyler “Ninja” Blevins might be on top of the streaming world right now, but even he isn’t immune to being yanked back down to earth by the sometimes absurdly demanding realities of the job.
Ninja at the Fortnite Pro Am. Image: Epic
For the past couple of days, Ninja’s been living it up at E3, retweeting several thousand pictures people have taken with him and winning $US1 million ($1.3 million) for charity in Epic’s celebrity-streamer Fortnite Pro Am, among other things. But if you’re a streamer taking time off from your regular schedule, even that comes at a cost.
“Wanna know the struggles of streaming over other jobs?” Ninja wrote on Twitter yesterday. “I left for less than 48 hours and lost 40,000 subscribers on Twitch. I’ll be back today (Wednesday) grinding again.”
Most streamers would kill to have 40,000 subscribers, let alone be able to lose that many and not have it signal a sudden and devastating end to their career in the ceaseless battle royale known as Twitch. Ninja’s sub count began skyrocketing earlier this year and got all the way up to 250,000 in April.
In short, Ninja is still incredibly fortunate by most metrics that one could apply to anybody in the whole of human history, but don’t let that fool you into believing Twitch is an easy gig. Streamers are expected to be on all day, every day – indefinitely.
They might get to sit around and play video games, but if they sit still for too long, they risk fading away.