Last August, McDonald’s Japan rolled out a “Tokyo Roast Beef Burger”. The ads featured what looked like real slices of roast beef.
That wasn’t necessarily true of the actual burgers. Ditto for the Tokyo Roast Beef Muffin that was sold during the same period.
According to Asahi, Japan’s Consumer Affairs Agency recently said that McDonald’s broke the law, misrepresenting its products and misleading customers. It warned the fast-food giant, telling McDonald’s to take steps to prevent this from happening again.
— ぽくぽく (@pokuripon) July 24, 2018
This has made the national TV news in Japan.
The commercials showed roast beef being sliced (above), but only half the slices were actually roast beef. So, this appears to be roast beef:
— 休日ニートの遠南さん (@tonan_0817) August 17, 2017
The rest were “processed and reformed meat”. Like so:
— 恐山のストゥージス狂 (@r_u_still_in_2_) August 9, 2017
— フェル (@Fell_0429) August 9, 2017
McDonald’s is quoted as saying that it used processed meat to increase production. So why not call it the Tokyo Processed And Reformed Meat Burger? Yum!