Gamescom hasn't officially started, but Nvidia are helping kickstart the week with an event before the show floor opens to press and the public. It'll be livestreamed, and there is talk aplenty.
Update: And the big reveal has arrived - thanks to MSI, who spoiled the whole thing moments before people filed into the amphitheatre by sending out press releases early.
I'm in the middle of a gigantic queue in Cologne, Germany, where thousands of people are gathered to listen to Nvidia's largest event since their GTX 10 series launch. It's expected that the company will announce new hardware - and it's quickly confirmed, after individual journos start getting press releases from MSI minutes before the conference was originally scheduled to begin.
This time last year, Nvidia rolled out the PC version of Final Fantasy XV, a host of additions to their in-game photography tool Ansel, Destiny 2 on PC and PUBG to show off some new GeForce Experience features.
This year seems substantially bigger, judging by the rumours flying around and the increased quantity of people I've already seen since touching down in Cologne. Either way, you'll be able to catch up on proceedings through the link below. The conference is scheduled to start at 0200 AEST.
As mentioned, I'll be in Cologne all week, so let me know if you want me to follow anything up and I'll see what I can do.
The author travelled to Gamescom 2018 as a guest of NVIDIA.