Brisbane’s Euclideon, Of Unlimited Detail Fame, Wants You To Play With Its Holograms

After many years of telling the world it would revolutionise games, Euclideon’s “Unlimited Detail” tech ended up a non-starter. Now, in 2018, Euclideon’s in the business of holograms — and business seems to be good.

Seven years ago, Euclideon revealed Unlimited Detail, a point-cloud search engine it was using to render highly-detailed 3D scenes. Eventually, it decided that a straight game engine wasn’t the best use of the technology, and moved into holograms instead.

Going by Euclideon’s website, this shift appears to have worked out, the company carving out a niche in geospatial tech and data visualisation.

However, it still has its fingers in the entertainment side of things, with its work resulting in the “Hologram Arcade Table”, as well as something Euclideon describes as a Star Trek-esque holodeck. You can see both in action in the lead video.

According to Euclideon’s head of marketing, Louis Valenti, the table uses “light projection” to render 3D objects in real-time:

[The images] float up to 70cm above the surface of the table and descend up to 100cm below the surface. While being played in a dark booth, the table all but disappears, so all players see are the projected game pieces.

Valenti says that both the hardware and software were “developed in-house in Brisbane, Australia”, and new content is produced “roughly every 2.5 weeks”.

To be honest, it looks a bit gimmicky — as is the case with most hologram technology — but with growing interest in virtual and augmented reality, Euclideon might have found the right time to pick up the torch again.

Infinite Detail And Euclideon: The Elephants In The Room

Yesterday we posted a video from Euclideon - a Australian company that claims it can revolutionise video game graphics, increasing visual fidelity by 100,000. This morning we spoke to Euclideon's CEO Bruce Dell - the man Markus Persson calls a 'Snake Oil Salesman' - to ask a few questions regarding Euclideon's 'Infinite Detail' technology

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  • The company was a scam then, and they’re a scam now. Even their promotional video is packed full of bullshit – the tables don’t look like that, there’s no ‘artificial gravity’, it’s not remotely like a Star Trek holodeck, you can not touch anything (like the woman patting a dinosaur). It’s all bullshit, just like last time.

    Where before they straight up lied about the tech’s capabilities with allusions to magical index efficiency coming out of simple octrees, this time they’re trying to tell you that a beat up 1950s sedan is the future. There’s nothing novel here, the techniques in play are decades old. The only addition is buckets of liquid marketing shit, smeared excessively all over the thing in the hopes of conning people from their money like they conned the government out of theirs a decade ago.

    • Basically, yeah – these guys just marketed their UNLIMITED DETAIL!!1one “tech” for various industries to generate models from laser scanning. Now they’re back with some other bullshit that will never go anywhere.

  • Looks like people have caught on to these idiots. I remember a bunch of people defending them and their infinite detail thing last time around.

  • Also, can we correctly use the term “augmented reality” instead of incorrectly using the term “hologram”? If you have to wear glasses to see it, it’s not a hologram, it’s augmented reality…

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