The Latest Market For Dota 2 Players: Anti-Dandruff Shampoo

The Latest Market For Dota 2 Players: Anti-Dandruff Shampoo
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As esports gets bigger and bigger, its ambassadors start to pop up in weirder and stranger places.

The latest association between professional video game players and advertising: Head and Shoulders, the popular anti-dandruff shampoo. Virtus.Pro’s Roman “RAMZES666” Kushnarev, who plays carry for the Russian team’s Dota 2 squad, stars throughout. It’s all in Russian, so who knows what’s being said, but I can imagine not flaking on the competition (or the crowd) is probably mentioned.

Kushnarev will serve as a brand ambassador for the shampoo label, joining a string of athletes and sporting icons who have done the same. Although to the Virtus.Pro player’s credit, his appearance is nowhere near as cringey as goalkeeper Joe Hart:

A separate head (hair?) shot was posted online, which naturally the internet is having good fun with.

Comments

  • Lets be honest Alex, any hygiene focused promotions at esports events or conventions would be a god send for anyone with a sense of smell. Next should be a BO brand and they should coat the attendees in a mandatory sample.

  • and its only going to get worse.

    was there any doubt that the people trying to make gaming a “professional sport’ is purely a money making exercise?

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