As esports gets bigger and bigger, its ambassadors start to pop up in weirder and stranger places.
The latest association between professional video game players and advertising: Head and Shoulders, the popular anti-dandruff shampoo. Virtus.Pro’s Roman “RAMZES666” Kushnarev, who plays carry for the Russian team’s Dota 2 squad, stars throughout. It’s all in Russian, so who knows what’s being said, but I can imagine not flaking on the competition (or the crowd) is probably mentioned.
— Virtus.pro (@virtuspro) September 24, 2018
Kushnarev will serve as a brand ambassador for the shampoo label, joining a string of athletes and sporting icons who have done the same. Although to the Virtus.Pro player’s credit, his appearance is nowhere near as cringey as goalkeeper Joe Hart:
A separate head (hair?) shot was posted online, which naturally the internet is having good fun with.
Очевидно, что был выбор поинтереснее pic.twitter.com/VcNEyNS2Wk
— Burzzzum (@Burzzzum) September 24, 2018
Whatever they're paying him, I'll do it for half. pic.twitter.com/Xb2CQ0BcK9
— Allen Cook (@thisisallencook) September 24, 2018