The Latest Market For Dota 2 Players: Anti-Dandruff Shampoo

As esports gets bigger and bigger, its ambassadors start to pop up in weirder and stranger places.

The latest association between professional video game players and advertising: Head and Shoulders, the popular anti-dandruff shampoo. Virtus.Pro's Roman "RAMZES666" Kushnarev, who plays carry for the Russian team's Dota 2 squad, stars throughout. It's all in Russian, so who knows what's being said, but I can imagine not flaking on the competition (or the crowd) is probably mentioned.

Kushnarev will serve as a brand ambassador for the shampoo label, joining a string of athletes and sporting icons who have done the same. Although to the Virtus.Pro player's credit, his appearance is nowhere near as cringey as goalkeeper Joe Hart:

A separate head (hair?) shot was posted online, which naturally the internet is having good fun with.


    Lets be honest Alex, any hygiene focused promotions at esports events or conventions would be a god send for anyone with a sense of smell. Next should be a BO brand and they should coat the attendees in a mandatory sample.

    and its only going to get worse.

    was there any doubt that the people trying to make gaming a "professional sport' is purely a money making exercise?

Join the discussion!

Trending Stories Right Now