Jesse Jackson might have lost his 1988 bid, but his campaign lives on in South Korea as youth fashion.
If you’ve spent any time in Asia, you’ll know that it’s not uncommon to see interesting English slogans and expressions on t-shirts and sweatshirts. (Likewise, the English speaking world does the same with foreign languages!)
Earlier this year, Jesse Jackson themed threads started appearing in South Korea. W. David Marx, author of the excellent Ametora, recently pointed out the trend.
Jesse Jackson ’88 campaign T-shirts are the hottest shirts in Asia at the moment. pic.twitter.com/daGQhaJBZQ
— W. David Marx (@wdavidmarx) October 10, 2018
The “authentic” ones say “BLESS YOU” at the bottom rather than “FOR PRESIDENT.”
— W. David Marx (@wdavidmarx) October 10, 2018
The shirts come in a surprising variety. You know, for Jesse Jackson 1988 campaign tees.
Jesse Jackson is, of course, known in South Korea. Some even tagged their images with 제시잭슨, which is the civil rights activist and presidential candidate’s name written in Korean.
People are supposedly wearing them, too!
i saw so many people wearing these in seoul last month!
— sam byford (@345triangle) October 10, 2018
A number of retailers appear to carry them.
And there are hats!
So what gives?
In the past year or so, Jackson has become increasingly involved with and interested in Korean politics. Last month he met with South Korean president Moon Jae-in.
文 대통령,
인권운동가 ‘제시 잭슨’ 목사와 환담.
(뉴욕외교협회 연설 직후) pic.twitter.com/aXiU0Jmo7a
— 더 그리운™ (@soisoc) September 26, 2018
That, combined with feelings of 1980s nostalgia plus pure Americana might explain the shirts.
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