Diablo has always been a franchise about battling back the seventh circle of hell, sometimes in a viscerally bloody fashion. It’s a mature franchise. Diablo Immortal, on the other hand, will be a game Blizzard hopes to target at all ages.
At a group press conference uploaded by 리뷰빌런 하텍 from Blizzcon, Blizzard co-founder Allen Adham and Diablo Immortal principal designer Wyatt Cheng took different questions about mobile gaming, and Immortal more generally.
When asked about the direction of Immortal, Adham said that bringing Diablo to mobiles would help Blizzard expand the franchise – and also the demographic of the average Diablo fan.
“It gives us the opportunity to introduce Diablo to a much broader audience around the world that play games, now many primarily on their phones, and in North America a younger audience, many primarily on their phones,” Adham said.
“If it’s about the maturity of the content, Diablo Immortal for the mobile device is being designed so that everybody can play it from all ages. And so where some of the PC products are mature rated our goal is that this is will not be mature rated.”
Adham added that Blizzard now has “many of our best developers” working on mobile titles. Some of those projects are being developed internally, while “some” are developed with external studios, like Diablo Immortal.
“Many of us over the last few years have shifted from playing primarily desktop to playing many hours on mobile and we have many of our best developers working on new mobile titles across all of our IP,” Adham said.
“Some of them are with external partners like Diablo Immortal, many of them are being developed internally only and we’ll have information to share on those in the future. I will say also that we have more new products in development today at Blizzard than we’ve ever had in our history, and our future is very bright.”
For more coverage from Blizzcon this year, check out Kotaku Australia’s stories below. You can also view the quotes in full via the embedded video.
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