Fortnite Ads Pulled From YouTube Over Child Predator Scandal

YouTube has blown up this week over revelations that child predators have been using a combination of seemingly harmless videos and the site’s comments section to engage in predatory behaviour. In response to this, major advertisers have begun pulling commercials off the platform, and one of the first to do so has been Epic with Fortnite.

Having learned that some Fortnite ads were playing before the kind of videos explained here by Matt Watson, Epic has pulled all pre-roll (the ones you get before a video starts) commercials from YouTube.

“We have paused all pre-roll advertising,” a spokesperson for Epic told The Verge. “Through our advertising agency, we have reached out to Google/YouTube to determine actions they’ll take to eliminate this type of content from their service.”

YouTube has pledged to take action, but the revelation once again raises two big issues for creators on the platform. Firstly, if other major advertisers like Epic begin removing their commercials, then everyone’s ad revenue is going to suffer, adversely affecting people who have had nothing to do with the controversy.

And secondly, this discovery of actual child porn behaviour comes in the same week that some harmless Pokemon videos were mistakenly barred from YouTube. These kind of errors and oversights are inexcusable for a company the size of YouTube, and show that they’re too reliant on algorithms to moderate their site when more direct human intervention could have better addressed this.


    YouTube, Facebook, Google, Instagram, Tumblr. They all desperately need actual people and not algorithms to do their moderation.

      While I agree with you, according to Google:
      "300 hours of video are uploaded to YouTube every minute!"

      That's a lot of (man)hours to monitor and pay people when you can let the machines do it for 'free'

    It's kind of ironic in a way because Fortnite has always felt like it's being deliberately designed to be the sugary cereal of gaming, bright, colourful sugar rushes designed to ensnare younger minds who then pester parents persistently to purchase products. Definitely not on the same level of evil as child porn and pedophilia though.

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