THQ Nordic Formally Apologises For 8Chan AMA

THQ Nordic Formally Apologises For 8Chan AMA
Image: Amazon

It’s not often that the words “investor note” and “8chan” appear in the same sentence, but then 2019 is a bit of a wild timeline.

The other week, THQ Nordic ventured into the bizarre public forum that is 8chan. You know, the image board that’s been delisted by Google and seized over child pornography, among other things.

The kind of place that, in most timelines, brands wouldn’t normally associate with. Even if said image board sent a very polite invitation, as THQ Nordic explained.

Video Game Publisher Apologises After Hosting AMA On 8Chan

Edgy marketing decisions have a way of blowing up in companies’ faces, but rarely do they so immediately and spectacularly detonate like this: THQ Nordic, publisher of games like Darksiders III, decided to host an AMA on 8chan, an image board notorious for everything from Gamergate ties to stalking and harassment to child porn. Bafflingly, THQ Nordic thought it would go just fine. Predictably, it did not.

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Unsurprisingly, that apology didn’t go over too well. So the company has posted a more formal apology to investors, with group chief executive and THQ Nordic co-founder Lars Wingefors saying he condemns “all unethical content this website stands for”.

“Even if no one within the THQ Nordic Group would ever endorse such content, I realise simply appearing there gave an implicit impression that we did.”

The post doesn’t mention that anyone was fired over the incident – Mark is still a really nice guy, after all – but THQ did conduct an internal investigation:

I have spent the past several days conducting an internal investigation into this matter. I assure you that every member of the organisation has learned from this past week’s events. I take this matter very seriously and we will take appropriate action to make sure we have the right policies and systems in place to avoid similar mistakes in the future.

Googling “8chan” would be a good place to start for the new policy, you’d think.


  • I remember seeing them announce this and my first thought was “I know there’s a saying around this, but not all press is in fact good press, fellas”.

  • “Even if no one within the THQ Nordic Group would ever endorse such content, I realise simply appearing there gave an implicit impression that we did.”

    And you’ve still got people baying for blood. What is wrong with some people?

    • THQ are wholly to blame for this situation. If I jumped on 8chan while at work, I would lose my job no questions asked. They played a stupid game and won a stupid prize.

      • I am not sure that’s completely true. Sure, they picked a shithouse place to have there AMA, but the people who actually posted the shit made the choice to screw with what was happening, so to say that there wholly to blame is false. They did not ask for the pics and other comments to be made. They simply picked a bad place to do an AMA.

          • Yep. 99%. So, not 100%, and therefore not completely in their control. No matter where they did an AMA, there would be a chance of some shit storm happening. 8Chan definitely has that chance higher.

          • The 1% is the message. So yeah it is. If I hold a presser in a bar known for stabbings and someone gets stabbed, I need to wear that

          • your not entirely wrong it was not a good idea but as usual it’s 2019 so guilt by association.

            8chan i made up of individuals and they are responsible for the questionable content that appears on 8chan, not everyone else using the platform and certainly not THQ for hosting an AMA there.

            the only reason this was a bad move is because they should have expected the batshit reaction of guilt by association, the same people crying about this would have no issues had it been held on twitter and if you think twitter has never had a problem with kiddy porn appearing your delusional.

            im sure there is a catholic somewhere working for Kotaku and you don’t see anyone accusing Kotaku of endorsing child sexual abuse by the clergy.

            i expected better from Alex my only hope is that some other tool made him do this article.

    • remember the good old days when people believed in personal responsibility instead of collective responsibility.

      i wonder if they find some human remains under an apartment complex in New York next year will we these same idiots calling for hundreds of tenants to be charged with murder.

      the sickest part of this entire situation is these smug little assholes call themselves “progressives”

  • Still there are people demanding a person get fired for doing something that has no effect on their lives. This isn’t like that angry person from Guild Wars 2 who was abusing consumers, this was a company doing an AMA.

    If people wanted a reason why they brand today’s generation of gamers as entitled little wankers then this is it. We have become too complacent in our lives, not needing to wonder where our next meal is coming from that we actively seek out outrage culture to feel like we have purpose. It’s ridiculous.

    • Haha, if only we had mass starvation to prevent these languishing video game companies’ PR disasters!

      • wait i thought progressive meant socialist…. so we can have mass starvation soon, maybe some purges and gulags as well

        • Oh not at all.

          What happens here every now and then is nothing compared to resetera.

          Kotaku is on a scale of 1-2. resetera is 11+

          They have threads where they try to dox people just for saying the wrong gender pronoun or making a joke that never gets deleted by the mods.

          They tried to get the creator of the Catherine series doxxed and fired because of their belief that a character in the game was according to them “Transphobic” based on limited information. The voice actor of the character had to come out publicly stating that they were wrong and that they should wait for the full game to come out.

          Its like GG central there.

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