Now here's a marketing stunt that everyone would be jealous of: a free Switch.
Passengers onboard a Southwest Airlines plane to San Diego Comic Con, which kicks off tomorrow Australian time and runs until Tuesday morning, received a special prize. Before the plane took off, passengers noticed something a bit weird: all the airline attendants were wearing Luigi hardhats from Mario Maker 2.
You know it’s going to be a good @SouthwestAir flight when it starts with team members in Luigi hard hats! ????#SouthwestxNintendo#SuperMarioMaker2 #Nintendo#SouthwestHeart #ad pic.twitter.com/DQqBZMggLD
— Britni Vigil (@PlayPartyPlan) July 17, 2019
As more passengers began posting, the whole thing was a stunt from Nintendo to help promote Mario Maker 2 to people headed off to SDCC. Everyone on the flight got a Switch with Mario Maker 2, although a couple of postings on Twitter indicated that at least a few influencers were aware of the stunt beforehand. A good chunk of the plane, however, wasn't affiliated with the promotion, and they got free Switches all the same, which is pretty sweet.
The Switches were also came with a special Mario Maker 2 level that was made just for Southwest Airlines,
Cool #MarioMaker2 hats for the cabin crew + a plane full of @Comic_Con bound #gamers and #comics fans = best @SouthwestAir fight ever! #Southwestxnintendo #Nintendo #superMarioMaker2 #PaxEx @theAPEXassoc pic.twitter.com/jrjb65pUCn
— Tomás N. Romero (@TNRomero) July 17, 2019
— Nicholas Friedman @ SDCC (@NMFreed) July 17, 2019
— Lauren ????hosting @ #SDCC (@LaurMoor) July 17, 2019
Well this adventure just for better at 30K feet. Not only we got to play a level made for Southwest but we all get a Nintendo Switch. Yes a free Nintendo for each of us. Thank you @SouthwestAir and @NintendoAmerica Super awesome!!! #southwestxnintendo #nintendo #supermariomaker2 pic.twitter.com/wx4POtfnLc
— Juan Jose Anchante (@JuanAnchante) July 17, 2019
As far as promotions go, companies take note: free consoles will always be a winner, but a console you can play on a flight will always be the best.