Gfinity Esports Australia Is Shutting Down

Gfinity’s Australian operation is shutting down at the end of this year, with its parent company HT&E citing a lack of “sustainable, positive earnings” from the esports league. The business, according to Mumbrella, posted a $5.3 million loss as of June 30 this year.

The esports business will close after the conclusion of the Supercars Eseries, which is scheduled to end on November 24. “While the business has achieved some significant and world-leading results, the economics of esports in the Australian market are yet to deliver sustainable, positive earnings,” HT&E chairman Hamish McLennan said in a media statement.

[referenced url=”” thumb=”×231.jpg” title=”The Aussie Supercars Adopts iRacing For A Professional League” excerpt=”Australia has always had a penchant for promoting shooters, strategy games and the FGC when it comes to esports. Sim racing often gets ignored, but that’s going to happen a lot less after today.”]

Ciaran Davis, Chief Executive of HT&E, echoed said the holding company would focus on the radio industry going forward.

“Our absolute focus is on our core radio business that remains highly cash generative with exceptional margins,” Davis said.

“It is critical our investments deliver value for shareholders and with esports there is no certainty on when a positive contribution might be achieved.”

Gfinity Esports Australia first launched in 2017 and was responsible for building Australia’s first custom esports arena in partnership with Hoyts.

This story is still developing.

The Cheapest NBN 1000 Plans

Looking to bump up your internet connection and save a few bucks? Here are the cheapest plans available.

At Kotaku, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.


Leave a Reply

Your email address will not be published. Required fields are marked *