It’s Not Looking Good For Hasbro’s $7 Million Transformer Crowdfunding Campaign

It’s Not Looking Good For Hasbro’s $7 Million Transformer Crowdfunding Campaign

In mid-July, Hasbro launched a crowdfunding campaign seeking $848 from 8000 backers each to produce a two-foot-tall action figure of Transformers: The Movie villain Unicron. With the August 31 deadline rapidly approaching and less than a third of the campaign goal reached, things are looking grim for the planet eater.

HasLab is a crowdfunding platform created by Hasbro to make fans’ dream toys a reality. Its first project, Jabba’s Sail Barge from Star Wars, successfully raised $6 million from more than 7,000 backers to create nearly four-foot-long replicas of the iconic vehicle from Return of the Jedi. HasLab’s second project, a massive Transformers figure fans have been dreaming about since the release of the 1986 animated movie, is not going nearly as well. Nearly 30 days in, only $2 million of Hasbro’s $7 million goal has been reached.

Editor’s Note: While Hasbro Pulse doesn’t ship to Australia, they have paired up with Zing Pop Culture in the country to get this bad boy crowdfunded.

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Hasbro’s done its best to promote the massive figure. The company had a prototype on display at San Diego Comic-Con last month. Unicron was all over YouTube, generating a ton of buzz on social media.

The problem is pretty obvious. $848 is too big an ask on such short notice, even when Unicron’s involved. I consider myself a pretty big fan of the Transformers franchise, and I’ve spent a whole lot of money on collecting the figures, but never this much, all at once.

If I had several months to set money aside, maybe. A month and a half? Not happening. Hopefully this and HasLab’s other current seemingly doomed project, a $450 three-foot-tall Cookie Monster figure, will help guide Hasbro toward more reasonable crowdfunding ventures in the future.

Comments

  • Yeah, there’s something about billion dollar companies setting up crowd funding schemes that will never sit right with me.

  • anyone secures the digital files and I will 3d print some for much cheaper! (cost of materials of course)

  • Hasbro is no stranger to embarrassment.

    Remember that Transformers Universe game they worked on for years then shut down just 6 months after release?

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