NBA 2K20 Combines The Worst Parts Of Buying Sneakers And Playing Video Games

The worst thing about playing video games in 2019 is the money-grubbing bullshit. The worst thing about buying sneakers in 2019 is that it’s almost impossible to get the shoes you want at retail. It does not surprise me even one bit that NBA 2K20 has managed to find a way to combine those two things.

Wait, why are sneakers hard to buy?

A lot of popular sneaker launches don’t have anywhere near enough shoes made to meet demand, which leads to a feeding frenzy online when they’re released. Many of the lucky few who do get pairs then turn around and dump on reseller sites for huge mark-ups. It sucks.

A new part of 2K20 was announced today called “MyPLAYER Nation”, described in a press release as “a new gamemode co-created by 2K and Nike Basketball”. Even for a game rotten with advertising, where everything from timeouts to player wardrobes are some form of commercial, this is wild.

The point of the mode, which mirrors the NBA’s regular season, is that by playing in it you’ll be able to unlock the opportunity to purchase exclusive sneakers, like this purple pair of Lebron 17s.

Notice I said opportunity. Not just anyone can get in, you need to meet certain requirements, and in this first pair’s case that means levelling your “MyPLAYER avatar to 98, eclipsing LeBron’s in-game rating of 97". As we’ve covered in our review, while it’s indeed possible to level your character that highly through hard work, it’s an ungoldly grind. The easier way, and the way you’re constantly encouraged to do so throughout the experience, is to buy your way to success.

And even if you do meet those requirements, you’re not guaranteed a pair, only the chance to purchase them. If they run out before you can pay for them, like any other sneaker launch on the internet, then you’re outta luck.

Oh, and you can’t buy the shoes if you’re outside the U.S. Or playing on PC.

I don’t know what’s sadder about this series. That 2K keeps pushing the envelope with stuff like this, or that there’s clearly enough fans out there willing to take part in all this nonsense to make it worth launching in the first place.


Comments

    I honestly don't know what's more offensive here, the promotion or that le bron still has a rating of 97

      九十七.

        I don't know what that means. If you're disagreeing, talk some ball with me and I'll explain my reasoning *shrug*

    I don’t know what’s sadder about this series. That 2K keeps pushing the envelope with stuff like this, or that there’s clearly enough fans out there willing to take part in all this nonsense to make it worth launching in the first place

    The latter is definitely sadder, since that's the only thing that enables the former.

    Honestly, people - please stop buying this game. Eventually they'll stop this bullshit or, at the very least, have the basic decency to make it free to play.

      I stopped a few years back. Itching for a new nba game but there is no way I’m buying into this crap.

    I don’t know what’s sadder about this series.

    What's sadder is this same company now have complete control of the WWE 2K titles and those fans are likely more than willing to eat up the same shit that they're doing in this title, with the added bonus of the latest WWE title looking like a bloodly PS2 game

      Yeh unfortunately, all the younger guys I work with continue to buy it every year, eating it up with a spoon. It's all myplayer mode too ( I just don't see what's appealing about getting 80 pts, 30 rebounds and 10 blocks every game by the end , but sure it's a nice power fantasy ) all I ever liked was playing through a season with the team of my choice, but even then the ai got cheaty and the advertising is just sickening, not to mention the move list has ballooned. Last one I played there were three different blocks...which is cool but not for me any more. 2k really are soulless overlords

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