Streaming Data Shows Ninja's Departure Meant Little For Twitch

Image: YouTube.com/Ninja

When Ninja announced he was leaving Twitch for Microsoft's Mixer, everyone waited with bated breath to see if Twitch would crumble into oblivion with the loss of one of its biggest stars. That obviously didn't happen but the streaming data, released by StreamElements, is showing another interesting aspect to the battle over game streaming.

The Q3 State of the Stream Report, prepared by StreamElements, shows Twitch's hourly viewership has actually increased by three per cent since the year's second quarter. Twitch's views still take up about 75 per cent of the market when compared to Mixer, YouTube Gaming and Facebook Gaming.

Image: StreamElements

Ninja's announcement came at the start of August, which saw Mixer nab a small spike in hours viewed but by September, it was down again. That month was rough on all streaming sites with them all down apart from Facebook Gaming, a strange unicorn in the mix with a 41 per cent spike.

Of course, these numbers don't tell you the full story. That small spike on Mixer could have been a coincidence, but the report suggests while Ninja was likely responsible for the mini bump, it's the increase to the platform's awareness, a less tangible impact, that was most valuable.

The report also pointed out Fornite's slow decline from the streaming behemoth it's been over the past few years.

Image: StreamElements

Streaming hours don't necessarily translate to overall players, or playing hours, but it shows other games, such as Minecraft and World of Warcraft, experienced growth of more than 100 per cent between the quarters while others, like Fortnite and Grand Theft Auto V, faced declines of more than 20 per cent.

The numbers are nothing majorly surprising. Games naturally wane in popularity, like PUBG before Fortnite, but it's definitely interesting to see it reflected in stats. Now it's time to wait and see who the next unicorn in gaming will be.

Why Ninja's Move To Microsoft Mixer Spells A New Era

Ninja announced his move to stream exclusively on Microsoft Mixer, leaving behind the site that helped create his nearly 15-million strong empire of Twitch followers. But with two-thirds of the population playing video games in Australia and global gaming revenue reaching into the billions, the move might be the most influential acquisition Microsoft has made this generation.

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Comments

    I don't understand why anyone thought Ninja leaving would mean anything. He wasn't the reason people watch Twitch, he's just a show on one of its many channels. It's like thinking Fox is suddenly going to crumple because Game of Thrones ended.

    He was one dude. Those viewers would just move to different channels.

    To me it says Streamers mean bugger all to anyone in the the great scheme of things.

    It was the unanswered question: were people watching Ninja or Twitch? From these figures, it looks like the medium won out over the message.

    This does pose a problems for anyone competing with Amazon, though. If drafting personalities to your platform isn't going to move viewers, what will? Is the next step adding exclusive streaming rights to AAA games?

    Surely the Facebook “spike” (if we can call it that) has to do with the platform slotting live streaming into my feed alongside other posts. Surely the three seconds I spend staring at it starts to add up when you multiply it across all Facebook users, or at least those users who hit the Twitch demographic. Engagement, on the other hand, is a whole other kettle of fish.

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