Animal Crossing: New Horizons’ Real Money Trade Violates The Terms Of Service, Nintendo Points Out

Screenshot: news Japan, YouTube
Screenshot: news Japan, YouTube

A digital economy has sprung out around Animal Crossing: New Horizons. Japanese website J-Cast reports that the characters Dom (pictured), Judy, and Marshal are being sold for 5,000 yen ($68) on Twitter in Japan in the real money trade.

The character Jack, J-Cast adds, is going for 8,000 yen ($108).

Nintendo has strictly defined rules about monetisation. As clearly stated on the network services guidelines, Nintendo writes, “You may monetise your videos and channels using the monetisation methods separately specified by Nintendo. Other forms of monetisation of our intellectual property for commercial purposes are not permitted.”

J-Cast reached out Nintendo regarding the real-money trade of Animal Crossing: New Horizons characters. “We are aware of the violation of our terms of use,” Nintendo replied. Nintendo added that it is currently considering what steps should be taken regarding the sale of New Horizons characters.


  • I’m gonna hazard a guess their solution isn’t going to be, ‘Make a shitload of amiibo of the most popular characters so that people have a reasonable way to obtain the character legally that also provides revenue to Nintendo’.
    Because that would be fucking sensible, and that’s not how Nintendo rolls.

  • Step 1: create a demand through artificial scarcity due to randomisation
    Step 2: provide a way for players to trade digital goods to satisfy that demand
    Step 3: players assign value to digital goods based on perceived scarcity, leading to a grey market.

    If Nintendo is annoyed about (3), perhaps address (1) or (2).

  • If people are stupid enough to pay $100 for something like this, just let them? I’m also sick of Nintendo’s artificial scarcity crap, so I got a bunch of nfc tags and spoofed amiibos for all the characters I want. I recommend everyone do the same thing until Nintendo realises we’re willing to pay them if they let us.

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