Hello Kitty And Sanrio Show Their Support Of Black Lives Matter

Hello Kitty And Sanrio Show Their Support Of Black Lives Matter
Image: <a href="https://www.instagram.com/sanrio/">Sanrio</a>

Sanrio, the company behind Hello Kitty and her friends, has taken to social media, showing its support for inclusivity and stating, “Black lives matter. Kindness matter.”

On Instagram, the company wrote:

We stand for friendship, kindness and inclusivity.⁠⠀

Sanrio was built on the foundation of social communication for people to express their heartfelt feelings of respect and love for one another.⁠⠀

We stand united with our colleagues, partners, customers, fan community and all affected by acts of discrimination. ⁠⠀

The common thread running through our Small Gift, Big Smile philosophy is the idea of giving “from the heart” and “of the heart.” This week we will be putting a pause on our social content to give space to listen, learn, and amplify Black voices today and every day.

The following image was also posted, driving home the point:

Sanrio also posted other graphics showing how to be a better friend and ally:

Hello Kitty released her own statement:

There Is Power In Kindness ❤️ A reminder to not only be kind to others but to yourself, too. To our Black community and friends: You are loved, you are joy, you are goals, you are inspiring ✨ Swipe through for beautiful Black artists to support and follow! ????: @sabrenakhadija @prettyininkpress @mimimoffie

As Spoon & Tamago points out, the company’s Japanese Twitter account has not issued a similar statement. The Black Lives moment, however, has reached Japan, with an estimated 1,000 people marching in Osaka, Japan this past Sunday. 


  • this has me genuinely curious if “Black Lives Matter” can be translated to other languages (not just Japanese)

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