Cyberpunk 2077’s PS5, Xbox Series X Versions Won’t Be Sold At A Premium

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Image: Cyberpunk 2077

Despite moves by other publishers to jack up the price of their Xbox Series X and PS5 versions, CD Projekt Red has announced that it won’t be doing the same with Cyberpunk 2077.

CD Projekt Red confirmed the pricing in a Q&A session following the release of their half-year 2020 financial results. The session also saw the announcement of The Witcher 3‘s PS5 and Xbox Series X version — which will be released to current owners as a free upgrade — and new AR game The Witcher: Monster Slayer, which has already been soft-launched in New Zealand.

Naturally, Cyberpunk 2077 was a key focus of the investor questions. The studio spoke positively about the sci-fi RPG’s optimisations, but rebuffed expectations that a PS5/Xbox Series X release of Cyberpunk 2077 would be sold at a premium:

“When it comes to USD, we launched our preorders at $US60 and of course we’re going to keep that price for the consumers,” Michał Nowakowski, CD Projekt’s SVP of business development, said. “We’re not going to change it at the last minute to $US70. So just to confirm – these prices are out in the market anyway; you can check them on various sites: $US59.99 and €69.99 is what we’re going for.”

It’s also fairly obvious, but the studio confirmed that PC users would also be getting a free patch updating the game’s visuals post-release. “On PC the situation is a little bit different because there’s no actual switch between platforms or anything of the kind, like with consoles, but there will be a patch adding visual quality and a few extra features and of course we’re not going to charge people for a patch – it’s something they’re going to download and it will upgrade their game; upgrade their experience – but we’re not going to ask them for extra money,” Nowakowski said.

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An outline of Cyberpunk 2077’s split of marketing. Image: CD Projekt Red

“If you have your game on PC, you’ll just download an update – and the game will continue to cost what it currently does on the PC market. We consider it an upgrade of the currently existing game,” he added.

Cyberpunk 2077 is currently selling for around $69 to $79 in Australia, and CD Projekt Red’s comments mean we should expect the game to remain at that price throughout next year and whenever the Game of the Year/Complete Edition is released.

The company is betting on a huge marketing push — supposedly three times the size of the investment in The Witcher 3‘s marketing — to help drive sales, although they noted that the company’s marketing is “somewhat dynamic” and linked to expected revenue:

We do not reveal the marketing budget for [Cyberpunk 2077] yet but the scope of the campaign is supposed to be at least 3 times bigger than what we had for The Witcher 3. I would also like to underline that the marketing budget for[Cyberpunk 2077] is somewhat dynamic. We try to spend a certain percentage of expected revenues, so if the expected revenues increase, the marketing budget follows accordingly. Therefore, we try not to announce it beforehand as we know the final amount will depend on the final expectations from our distributors and market analysts, and may change prior to release of the game.

CD Projekt Red added that they were “in a better position than we were with The Witcher 3” in regards to pre-orders, but they refused to outline precisely what that meant.

Comments

    • I’d say its related to taxes / tariffs. I know there is one in particular that bumps things up a fair amount.

      When I picked up a game from the Idea Factory European International store, you select whether you’re based in Europe or non-Europe. If you select European then the price goes up. Of course, shipping then equalizes it a bit.

    • Euro vs USD pricing – that’s a standardised retailing thing. They’re not going to start selling less because of currency fluctuations, it’s always been EUR 10 more than US pricing.

      Re. already announced — it’s been reiterated recently at the most recent investor call, and Ubi/2K’s moves have brought it into light again. So I think that’s why investors were pushing them on it.

      After all, if there’s one game and company that could probably get away with the price hike and still maintain good PR, it’d be CDR at this point.

      • Whoof, that’s a big call. It’d give their rep a dent, that’s for sure. The reason they have good PR is because they don’t do that kind of shit. If they started doing that kind of shit, it’d undermine the reason they’re held up as role models for the industry.

    • I wish. I had hoped that one of the few good things (for us, anyway) out of the Trump administration was the tanking of the US economy and our $ going back to parity or close to it. But alas, it was just all bad.

  • I’m happy they’ll taking a different stance then every other player in the market, that said I’m still curious how their profit are

    off course this is a probably a moot point if they do sell the expected millions of copies of Cyberpunk that many expect, nvm Witcher 3 is still raking in sales

  • It’s like the CEO of CDPR shows their team all the bad things game companies do these days and tells them to do the opposite of that.

    • It’s funny because that’s literally what he does. And not just telling his team.

      He’s done speaking tours, talking about what they did right with Witcher 3, and how they generated fucktillions in sales through an anti-DRM stance, post-game support with free DLC, and refusing to nickel-and-dime consumers with microtransactions, and just… putting in the work so that side-quests felt hand-crafted instead of AC-style checkbox filler.

      • I’m a bit leery since microtransactions have been confirmed for the Cyberpunk Multiplayer (but won’t be in the single player) since thats one of my weaknesses. If I avoid Multiplayer then I won’t spend!

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