When people in Japan buy masks, then typically shop at drug stores, purchasing disposable ones. But increasingly, clothing retailers have been offering washable ones and now there’s even a mask specialty store that sells just masks. That’s it!
This week, Mask.com opened in Tokyo, selling over 200 different types of masks for prices ranging from 500 yen (under $US5 ($7)) to even an eye-watering 100,000 yen (under $US940 ($1,292)). Mask.com also launched an online store as well.
マスク専門店？税別500円から10万円（スワロフスキー）までの商品200種類。そしてマスクコンセルジュもいるって???? こんな世の中になってしまった???? pic.twitter.com/sFlaLhEajo
— yochan53th???? (@famloveyochan) September 8, 2020
Specialty shops aren’t that unusual in Japan — there are stores that sell only socks, for example — but a mask-specialty shop seems overdue. This isn’t the first of its kind (for example, one mask brand launched a pop-up shop in February 2019 in Tokyo); however, it does certainly feel a sign of the times in which we live.
— ずわるぅ???????? (@AQUA43287250) September 8, 2020
— HanaPapa (@HanaPap41178309) September 11, 2020
Apparently, the bricks-and-mortar shop has been drawing lines, which brings back memories of earlier this year in Japan when mask shortages caused people to line up in front of drugstores.
— やすくん (@yasunarit2001) September 10, 2020