Nvidia Backflips: RTX 3080, 3090 FE Cards Will Be Sold In Australia

Nvidia Backflips: RTX 3080, 3090 FE Cards Will Be Sold In Australia
Image: Nvidia

After initially telling consumers, retailers and confirming via email that the Founders Edition RTX cards would not be sold in Australia, Nvidia has backflipped.

A Nvidia representative has officially informed Aussies that at least one retailer, the Sydney-based Mwave, will have stock of the FE versions of the RTX 3080.

It’s not known at this stage how large the allocation is.

However, for Australians upset at the original decision, this is welcome news. It also squares off almost two weeks of confused messaging following the official RTX 3090, 3080 and 3070 reveal.

On September 4, Nvidia’s Australian communications team told Kotaku Australia over email that the FE cards wouldn’t be sold locally:

One thing to note is that, at this time, Founders Edition GPUs are not available in Australia, however there will be a wide range of models from our partners at launch for the RTX 3090, 3080 and 3070 GPUs.

Nvidia also confirmed at the time that there were no plans to sell FE cards locally. But that information hadn’t been seeded down to Nvidia’s support team, who continued telling customers that the FE cards would be sold in Australia.

On September 7, Nvidia’s ANZ team officially told customers via their Facebook page that the cards wouldn’t be sold locally, corroborating the original report.


RTX 3080

When contacted for comment, Nvidia provided the following statement:

After listening to the feedback from our loyal fans, we are excited to announce that we have been able to secure GeForce RTX 3080 (MSRP $1,139.00) and GeForce RTX 3090 (MSRP $2,429.00) Founders Edition Cards to be made available to our Australian and New Zealand customers. 

Since we expect considerable demand, the cards will be available on a first in basis from Mwave  (https://www.mwave.com.au/catalog/nvidia-geforce-nvzone)and will be available to purchase from Thursday the 17th of September at 11.00pm AEST for the GeForce RTX 3080 and Thursday the 24th of September at 11.00pm AEST for the GeForce RTX 3090, at the same time as general availability of partner cards for both GPUs.

An official release hasn’t gone out yet, and Nvidia’s social team hasn’t communicated the change in availability on their official Nvidia ANZ Facebook or Twitter accounts.

The company also confirmed Saturday morning Australian time that the review date for the Founders Edition cards was being pushed back by 48 hours to allow press more time to complete their coverage.

Nvidia also provided a release date for the RTX 3070, saying it will be available internationally from October 15.



  • Pretty much happened the way we discussed on the previous post, Alex. Now we wait for the “told you so” comments.

    • Right? Despite the fact that Nvidia said they changed their mind based on feedback. Feedback that would have mostly originated from the reporting of Alex’s original article. Let’s just all be happy they listened and look forward to the launch!

      • I suspect this was the plan all along – Nvidia HQ wouldn’t offer supply, so Nvidia ANZ fought to get it changed by confirming to me that the FE cards wouldn’t be sold locally.

        Gut says they knew time was of the essence, so they communicated the info before it’d fully gone through the chain internally, explaining why support staff were still telling Australians that it’d be sold through the Nvidia website.

        Aussies win in the end. I’m happy with that.

        • This is great. Please keep us updated. I imagine there will be more retailers added soon. Hope they allocate decent supply for us.

      • Ultimately though it means nothing if they say

        “We are launching in Australia”

        Sends one store 3 cards.

        “See guys there were some FE models in Australia”

    • Different design. The FE 3080 and 3090 have a custom cooler and design that blows fan through the bottom of the card and out the top to where the system exhaust fan would be.

      Idea is you get a quieter card that’s more efficient than a regular setup. I’d say more, but embargo is still live so I can’t.

    • In the past, they were generally worse than the 3rd party aftermarket cards.
      We won’t know till the benchmarks are out for both. There are concerns about the fan placement near the cpu/ram on the FE’s.

      • This is what I don’t get… Founders cards have always been worse clocks and cooling than the aftermarket, so I have no idea why everyone is freaking out. Yeah the design is kind of cool? But the end of the day it sits in your case with barely anyone getting to see it.

        Not to mention I see people making comments “Oh Founders usually has better clocks and cooling” when this has never (or is usually not) been the case….

        But hey… FOMO I guess?

    • Aside from dual axial fans only difference is cosmetic though the design is particularly striking this time.

  • Alex, did you manage to squeeze any more information out of Nvidia or Mwave in regard to the stock allocation? Would be nice to know how quickly this could potentially be gone. Mwave seemed particularly clueless as to what was going on when I asked their chat rep.

  • Super stoked about this. I can stretch to a 3080 but not if the price gets jacked hundreds above RRP. Fingers crossed MWave’s agreement stipulates that they have to sell at RRP at launch.

  • Very keen for this. The fan design works so much better for my case than all the AIB designs I’ve seen so far, and it’s genuinely a great looking card, not gaudy and over the top.

  • Still going to be almost impossible to get one locally…
    If stock supplies are similar to 1xxx & 2xxx series – even the 3rd party manufacturer cards are going to be tough to get for a while.

    • Especially since the FE cards are exclusive to one store.

      I can’t imagine there will be huge numbers, im guessing probably no more than 50 of each card.

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