Report: Sony To Buy Anime Service Crunchyroll For $1.4 Billion

Report: Sony To Buy Anime Service Crunchyroll For $1.4 Billion

The Tokyo-based electronics giant is reportedly going into the final round of negotiations to buy Crunchyroll. According to Nikkei Asia, the acquisition could cost Sony over 100 billion yen ($1.37 billion).

This comes as Sony obtained the exclusive right to negotiate for the popular anime-streaming service.

Up to now, Sony has been licensing its anime, such as the smash-hit Demon Slayer: Kimetsu no Yaiba, to other anime-steaming services. Adding Crunchyroll to its portfolio would put Sony in an even position to face off against Netflix and Hulu.

Crunchyroll was founded in 2006 and now has 70 million free members and 3 million subscribers. AT&T became its parent company in 2018. Earlier this year, our colleagues at Gizmodo reported that AT&T was rumoured to be looking to sell Crunchyroll to Sony for, at that time, $US1.5 ($2) billion.

In 2017, Sony Pictures Television acquired Funimation with a 95 per cent controlling stake in the anime-streaming service.


  • So… anyone know, does this mean Sony owns both Crunchyroll and Animelab? As Animelab and Funimation merged… I’m pondering if this might mean a merge with Crunchyroll and Animelab now…

    • Yes, it certainly does mean Sony owns both services (if the sale of Crunchyroll goes ahead)
      There’s a very real possibility of the service being merged in the future.

      • At first I was bothered by the removal of competition in the anime streaming space but if it means I don’t need to pay subscriptions to both Crunchyroll and AnimeLab and AnimeLab doesn’t double their fee, then we win hahaha

Show more comments

Log in to comment on this story!