Another Game Just Delayed Itself To Dodge Cyberpunk 2077

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Another Game Just Delayed Itself To Dodge Cyberpunk 2077

Cyberpunk 2077 fear is a very real thing in the gaming industry. We’ve already seen one game dodge 2020 entirely to get away from CD Projekt Red’s sci-fi juggernaut, and now another game has openly hit “abort” on 2020.

EVERSPACE 2 is the upcoming sequel to the space shooter that found plenty of success when it hit Steam in 2016. The sequel has been works for a few years, and was originally scheduled to launch in early access this December.

But in a backer update on Kickstarter, developers ROCKFISH Games very openly said they were postponing their launch to get the hell away from Cyberpunk 2077:

Let’s get the cyber elephant out of the room right away: The Cyberpunk 2077 release has just been pushed back to December 10, which is a major blow to our planned EVERSPACE 2 Early Access release in mid-December. Not only will every media outlet and content creator cover the arguably most-anticipated AAA game in history throughout the entire holiday season (and not much else), we also know that there’s quite a bit of audience overlap within our community (and our team), so...

After a quick consultation with our marketing friends at Evolve PR, Plan Of Attack, and Swordfish PR, we’ve decided to push back the EVERSPACE 2 Early Access release to January. We know that sucks, but hear us out! There’s actually some good in this.

EVERSPACE 2 follows Path of Exile in running the hell away from CD Projekt Red, then. But what's great here is the fact that everyone is just refreshingly open about the reality of the business. And the bit added by the EVERSPACE team that was left out from the Path of Exile update is just how much of an impact Cyberpunk 2077's marketing is going to have.

It's not that people can't be interested in multiple games at once -- it's the reality that Cyberpunk 2077 is going to flood literally every channel you can imagine. And that was before the delay! Now that Cyberpunk 2077 has been postponed, the marketing spend is going to be even greater, according to the company's recent investor call:

Definitely, we’ll need to rethink the marketing campaign and reschedule it a bit to cover the release window in December. Such rescheduling will most probably involve an increase in marketing expenses, but it’s too early to show exactly how the marketing budget will increase. The decision is really fresh and we are working on rescheduling the marketing campaign as we go.

So, sensible move from the developers here. And they likely won't be the only ones to shift around. The Medium is launching on the exact same day as Cyberpunk 2077 -- there's gotta be some conversations within Bloober Team about pushing things back. Even something like the console launch of Temtem might be thinking about an early Christmas break.

More honesty in video games, please.

Comments

  • I can’t blame anyone for doing this, more anticipated titles than these have gone up against less anticipated titles than Cyberpunk and been almost completely lost in the noise.

    Even if by some cruel twist of fate Cyberpunk ends up being an absolute rotter it’s still going to dominate the headlines.

    • Yep, even though Blizzard hasnt said it, im damn certain that the announcement of Cyberpunks delay made them ok with announcing shadowlands new release date of 23 of November. That came one day after Cyberpunk had been delayed again to the 10 of December

      • I got the mental impression that Blizzard gave a huge sigh of relief when Cyberpunk was delayed. It diverted a lot of potential negative attention away from them and took away the marketing nightmare of going directly up against C2077 as they would have thought.

        Thats a pretty big bullet they dodged. As big a behemoth as a WoW expansion is, theres no way they’d be wanting to go up against Cyberpunk. Would have been fun to watch from the sidelines though.

      • I think Ubisoft was probably the most effected game publisher/developer who is scoring big from this…

        Watch Dog Legions came out a few days after the announce delay, which should boost sales.

        Also Assassin Creed Valhalla is releasing next week… which was 1 day CP2077 release date before delay.

        • Valhalla is the 10th, Cyberpunk was suppose to be the 19th, 9 days after valhalla. Legion was never inquestion as it was well before the 19th, plus Watch Dogs is not as big of a franchise as Assassins Creed or Farcry for that matter

      • Especially since the mid-October rumours prior to that point were that Shadowlands (with its at-that-point-unanounced delayed release date) could even be releasing in December. Possibly to get as much space away from Cyberpunk without missing ‘end 2020.’

    • You take that back!

      Hang on, you’re not real. You just proved that you are a bot. No real human would blaspheme like you just did. Everyone wants Cyberpunk. Everyone. The articles, all the articles, they tells me that this is so.

    • Cant please everyone. Sucked for those that DO give a shit about the Cyberpunk game that its now been delayed 3 times. The world keeps spinning though.

      With Everspace 2, I’m looking forward to it, but if its a choice between it and Cyberpunk theres no contest. So I’d end up not looking at Everspace until next year anyway, which then means the risk I might forget about it with other shinies getting my attention.

      Good move to get out of the way.

    • I had been thinking this around the PoE delay, too.

      There’s an audience of non-Cyberpunk gamers who have got to be sitting there thinking, “Hey! I like games! Why stop games because a big one is coming out? That’s the perfect time for me to play other things!” Like when you see a mid-year drought on releases, then everything all comes out at once in time to be purchased as holiday gifts.

      But I’m glad to see the note there that the team will be freed up to play Cyberpunk, too. Devs play games. I’m sure it would suck to not only have to support your new title through the madness of launch patching, when all of a sudden the number of ‘testers’ explodes through the roof while the quality of test reports plummets and the continued financial success of the last few years of your life’s work hinges on being able to interpret gamerscreeching as quickly as possible… but to be doing that while everyone else is playing the new hotness that you personally have been hanging out for, for years? That would be a double kick to the crotch.

      • PoE Test Manager: Did you find any bugs?
        Tester A: Sure did. When I tried to hack the Auto-Turret it made my drone stop attacking!
        Tester B: Yep. My smart linked assault rifle disappeared from my inventory every time picked a lock with the Sure-Pick 2100.
        Tester C: If I split my stack of combat enhancers then recombined them they turned into neural dampeners.
        PoE Test Manager: I meant did you find any bugs with OUR game.

    • Regardless of whether it is or isn’t, thanks for the reminder of how amazing Freespace was. Especially the first, which totally got me with its twist. I was invested in the Terran/Vasudan conflict and totally didn’t see the Shivan fleet coming any more than the in-game characters. Such a ride. It didn’t hurt that mechanically Freespace was responsible for the best early use of KB+M in a flight-sim instead of the traditional flight-stick.

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