Something’s Fishy About This Steam Game’s ‘Very Positive’ Reviews

Something’s Fishy About This Steam Game’s ‘Very Positive’ Reviews
Image: Valve / Kotaku

Emoji Evolution is a simple-looking puzzle game in which you “combine different elements to find a new one” in order to — and wow, this really escalates — “solve the main dilemma of humanity.” It seems like Steam users like it pretty well…or do they?

Take another look at that image of its Steam page, and you’ll notice that while recent reviews are “mixed,” the game’s developer has replicated the look of a game with “very positive” recent and overall reviews by changing its developer/publisher names to “very positive.” Due to Valve’s font and colour choices, the effect is that it looks the same as a Steam page’s review summary section. As Vice reporter (and Kotaku-ite from another lifetime) Patrick Klepek put it on Twitter: “Well, this is one way to trick people into thinking your game has positive reviews on Steam!”

Uh, Valve? Hey, Valve??? You might want to…not let developers do this.


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  • Heh. Well, if devs want to call themselves “Very Positive” I don’t have a problem; guy’s gotta have aspirations.

    At best I read that without thinking as the game’s dev and publisher has an average very positive ranking across all their games published on Steam. Doesn’t change the fact that this particular game has only managed to crack “mixed”.

    Might be worth checking out other games by the same developer. Sounds like they must be pretty good!

    Although in all seriousness, old data although I doubt that human behaviour has changed much, but half the games on steam are rated “very positive” so that’s not saying very much any any case. A game has to be pretty shitty for the average user to justify giving out a downvote.

  • Its creative, maybe manipulative, but nothing illegal.

    Valve could moderate it and force them to put their full corporate name. Inc Pty Ltd Co

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