Merchandising! Square Enix loves to do it. And with lots of people wearing masks in Japan, the Tokyo-based game maker saw an opportunity.
As well as one covered with job icons:
The masks, which are made from cotton, polyester and polyurethane, are each priced at 1,000 yen ($12). And if that’s not enough (it’s not, apparently!), Square Enix is also releasing a 2,500 yen ($30) mask case.
Whatever gets people to wear masks, really!