Forget CG, Japanese Drink Company Shows The Magic Of Practical Effects

Forget CG, Japanese Drink Company Shows The Magic Of Practical Effects
Gif: 大塚製薬 公式チャンネル@YouTube

Drink maker Pocari Sweat has many a number of terrific commercials over the years. This latest one, which uses a bunch of practical effects, is one of its most impressive of late.

In it, Sena Nakajima is walking down the hall and school but then stops, turns around, and starts pushing her way through the crowd of students.

Gif: 大塚製薬 公式チャンネル@YouTube Gif: 大塚製薬 公式チャンネル@YouTube

She breaks into a run, and the hallway gets surreal.

Gif: 大塚製薬 公式チャンネル@YouTube Gif: 大塚製薬 公式チャンネル@YouTube

After stopping at the door to outside, she throws them open and runs out into hanging wisteria and a flurry of cherry blossoms.

Gif: 大塚製薬 公式チャンネル@YouTube Gif: 大塚製薬 公式チャンネル@YouTube

This is all rather amazing, I think!

You can see the full commercial below.

And the main set pieces were all practical effects. Here you can see what the hallway looked like.

Gif: 大塚製薬 公式チャンネル@YouTube Gif: 大塚製薬 公式チャンネル@YouTube

Nakajima had to practice her run. Note the safety gear as she got the hang of it. 

Gif: 大塚製薬 公式チャンネル@YouTube Gif: 大塚製薬 公式チャンネル@YouTube

Then, when it was time to shoot, there was stuff flying all over the place.

Gif: 大塚製薬 公式チャンネル@YouTube Gif: 大塚製薬 公式チャンネル@YouTube

Which made things harder!

Gif: 大塚製薬 公式チャンネル@YouTube Gif: 大塚製薬 公式チャンネル@YouTube

For this spot, an 85-metre (84.73 m) long, moving set was built.

As you can see, there was some wirework when the two students met up — and I’m guessing the wires were removed in post-production.

CG can create some truly memorable sequences, but there’s something to be said about practical effects — namely, I love them and they’re great. 

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