Hasbro Unveils $900 Self-Transforming Optimus Prime Robot

Hasbro Unveils $900 Self-Transforming Optimus Prime Robot

This is the most advanced official Transformers toy ever made. Standing an impressive 19-inches tall and built from metal alloy parts, Robosen Robotics’ fully-programmable Optimus Prime walks in robot form, drives in vehicle mode, and converts automatically on command. He’s up for pre-order this morning on Hasbro Pulse for $US699 ($914).

Editor’s Note: Sadly, Aussies can’t order directly from Hasbro Pulse — but pre-orders occasionally wind up on Zing Pop Culture locally.

China’s Robosen Robotics has been making self-transforming robots for a while now, so it was only a matter of time before they got together with Hasbro for this sort of project. Revealed as part of Hasbro’s collector-centric Pulse Fanfest event, Robosen’s Optimus Prime is a true programmable robot, packed with a comprehensive set of functions. It can walk and drive. It responds to commands issued by voice or via a mobile app. Advanced users will be able to program advanced actions via code. The Optimus Prime robot comes equipped with more than 80 sound effects, including clips from voice actor Peter Cullen, and the classic transforming sound from the cartoon.

It may look like a toy. Technically it is a toy. But this Optimus Prime toy is assembled from over 5,000 components, including 60 microchips and 27 servo motors. That’s many more microchips and servo motors than I have in my pocket right now.

Do not lose a piece.  (Image: Robosen Robotics)
Do not lose a piece. (Image: Robosen Robotics)

“We are thrilled to collaborate with Hasbro and look forward to ushering in a new standard of robotics with the most advanced Transformers robots for consumers ever created,” said Sean Tang, director of Robosen USA via press release. “The team is working hard to deliver an amazing user experience for fans of this esteemed franchise and produce Transformers that will be a premium addition to their collection with its superior functionality.”

Check out the video below for a better look at what $US700 ($915) of toy robot money gets you.

This limited-edition release also comes with a protective carrying case, with room for the Autobot leader, his gun and axe accessories, and his charging cable.

Photo: Robosen Robotics
Photo: Robosen Robotics

It’s glorious and ridiculous and I need one right now.

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