In Tokushima, the Red Cross featured Demon Slayer characters on blood drive posters. Sign up and give, and the prefecture would give out one of those posters as a present. Fans were more than happy to oblige.
According to Livedoor News, in April, 464 people donated, reaching 77 per cent of the prefecture’s target. In the past five years, the prefecture would reach at least 80 per cent during slow months, but with covid-19 and people staying at home, blood drives have been hard.
But this month, the number of people donating jumped to 1701, which is a massive increase. (Note that Machi Asobi, an annual anime and manga event in the prefecture that’s been cancelled this year, also encouraged people to donate blood.)
Previously, back in 2019, before Demon Slayer took over the world, the characters also appeared in blood drive promotion posters.