Uh, Epic Games Bought ArtStation

Uh, Epic Games Bought ArtStation
Image: ArtStation

While we’re used to things like studios being bought and paid for as part of Epic’s Fortnite-fuelled crusade against companies like Apple and Valve, the company spent the weekend buying something a little more unexpected: ArtStation, a site that anyone who has ever read our Fine Art feature will be more than familiar with.

After the demise of CGHub back in 2014, ArtStation emerged as basically the site for anyone working professionally in the entertainment business. So if an artist worked in video games, it was almost a certainty they maintained a portfolio on ArtStation, which is why almost every Fine Art post would contain a link to the site.

So what does the sale actually mean? For artists, as you’d expect given Epic’s developer-friendly rates elsewhere, they stand to make a lot more money on the site via a huge reduction in seller fees (ArtStation has a commercial element where folks can sell things like tutorial videos and photo reference packs), while ArtStation’s in-house educational videos are going to be free for the rest of 2021 as well.

For Epic, they’re going to be leveraging the site’s popularity and structure to do a lot more Unreal Engine-related stuff, while for everyone else, ArtStation is going to “continue to operate as an independently branded platform”, meaning for most artists the look and function of the site will, for now at least, remain exactly the same.

There’s more on the purchase here.


  • Epic has on more than one occasion seemed to be a little indulgent splashing the cash around, but in this case there’s a lot of logic.

    Epic has been setting itself up as an alternative storefront and payment provider, and ArtStation is an established property with its own established base that gives Epic a significant alternative income stream for if/when the Fortnite gravy train starts deflating.

    Epic really has been a wonderful disruptor in getting more cash into the hands of actual creatives, as evidenced about all the monopoly storefronts bending over each other in the last few months to drop their percentage cut.

  • I’m not touching Artstation with a pole if Epic has anything to do with it. Never thought I’d miss CGHub as a platform compared to Epic buying everything that moves.

  • Epic have always been pretty supportive of artists showing their best work. Every year during GDC they organise the panel on how to make the best out of your art portfolio as well as doing portfolio reviews for the people in attendance. I wonder if that has any bearing on the purchase?

    • IMO with this I think you’re right, this purchase probably isn’t anything to get up in arms about.

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