AEW Wrestler Chris Jericho Files To Trademark ‘God Of War’

AEW Wrestler Chris Jericho Files To Trademark ‘God Of War’
Image: God of War / Santa Monica Studio

AEW wrestler Chris Jericho has reportedly filed to trademark the phrase ‘God of War’ for use on merchandise and during televised appearances on professional wrestling shows. The filing was lodged on July 15 and is currently pending approval from the United States Patent and Trademark Office (USPTO) — but while this seems like a cut-and-dry case of infringement, the trademark may actually be valid.

The lodging, made in the name of ‘Chris Irvine’ (Jericho’s legal name), is specifically to do with the term ‘God of War’ in relation to wrestling merchandise and performance.

You can view the full listing and purpose for the trademark below:

“G & S: Hats; Shirts; Socks; Bandanas; Sweatshirts; Hooded sweatshirts”, as well as “G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainment personality; Entertainment services, namely, televised appearances by a professional wrestling and sports entertainment personality; Providing wrestling news and information via a global computer network; Providing online interviews featuring professional wrestling and sports entertainment personality in the field of professional wrestling and sports entertainment for entertainment purposes.”

The assumption by many was this would infringe on the intellectual property rights of Sony’s God of War franchise. However, trademarks are a bit more nuanced, factoring in phrasing and the trademark’s intended purpose.

chris jericho god of war trademark
Image: AEW

As noted in the USPTO listing, Sony has owned the trademark for the God of War franchise since 2004, but this specifically refers to the phrase’s use within the computer game and video game software category for goods and services. This filing allowed them to shoot down a games developer trying to create a title named Lord of War in 2018 — but it likely won’t stop Chris Jericho’s trademark from going through.

His USPTO filing refers to ‘God of War’ in relation to wrestling merchandise, performance, news and information, and exists in parallel to Sony’s God of War trademark. According to U.S. trademark law, two entities may own the same trademark as long as their class or industry differs.

So while wrestling and video games frequently crossover (the phrase may not be allowed in the upcoming AEW video games, for example) the trademark’s use here differs enough that it may hold.

For now, the filing is listed as ‘pending’ with a decision to be carried out at a later date. While Jericho has started to crack out the ‘God of War’ nickname on live TV lately, expect any legal decision to impact how and when it’s used in the future.


  • Wait is Jericho legally claiming he is a God?

    Trademarks are funny if you apply them to an individual person. He can’t claim to be a doctor, without a doctorate, so can he claim to be a God without proof of godhood.

    • Some people are gonna have a hell of a lot to answer for if we start asking for proof of God.

      At any rate, if he gets this I’ll bet someone working for Sony will be watching him like a goddamn hawk and scrutinising anything and everything for even the slightest hint of it being Kratos adjacent.

    • Woah woah woah, lets not be too hasty on proof of Godhand. No souls need to be sacrificed today.

    • You can’t practice as a medical doctor, but anyone certainly can claim to be a ‘doctor’. Just ask anyone with a $50 degree from a random unaccredited religious school or mail order degree factory.

      For unprotected professions, such as being a computer technician, or in this case being a god, you’d really have to rely on something like misrepresentation in contracts or trade practices if you wanted to take issue with that claim.

      Interestingly enough, the term doctor has less protection than a great many professional careers, such as architects, which you cannot legally claim to be without both a degree and professional registration.

      In fact doctors, until 2011 at least, were describing themselves as doctors without actually having a doctorate. Any medical doctor who graduated prior to 2011 was actually just awarded a Bachelor of Medicine/Bachelor of Surgery (MBBS), which are only undergraduate degrees.

      More recently universities have now changed the title of their medical degrees to MD because, well, it was kind of silly although even today the term ‘doctor’ is in practice nothing more than an honorific and the current MD degree is still not considered to be an actual doctorate level qualification.

      • With the level of service from some medical doctors, I wouldn’t be surprised if their qualifications also came from an unaccredited religious school or mail order service.

  • I suspect Sony will contest the clothing portion of Jericho’s trademark.

    While Sony’s registration doesn’t list clothing, they are selling clothing with the mark: They’d be stupid not to contest a trademark application that could prevent them from continuing to do that.

    Note that if Sony was successful in blocking the registration, this wouldn’t prevent Jericho from releasing his own “God of War” branded clothing: he just wouldn’t be able to prevent others from doing so.

  • AEW meanwhile is loving this attention. I am honestly surprised that the article is t titled Former WWE wrestler Chris Jericho.

    Seriously has anybody else heard of this wrestling promotion?

    • Its currently the second biggest promotion around beating out TNA and Ring of honor but like TNA and RoH it does not have the veiwership and pressence that WWE has. However from what ive heard its also the best wrestling promotion at the moment by a massive margin

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