Shang-Chi’s Record Debut Shows A Pandemic Won’t Stop People Showing Up For Marvel

Shang-Chi’s Record Debut Shows A Pandemic Won’t Stop People Showing Up For Marvel
Contributor: James Whitbrook

The movie industry is still in an extended period of recovery as the ongoing effects of the covid-19 pandemic make bringing audiences back to theatre seats — and even just getting movies made and out to those theatres in the first place — a challenge. But in spite of that, Shang-Chi and the Legend of the Ten Rings has proved that Marvel Studios’ continuous grasp on the collective cultural psyche can overcome even a lot of the weirdest challenges the last 18 months has thrown at the box office.

Final figures for Destin Daniel Cretton’s martial arts adventure over the Labour Day weekend have come in (via Deadline), and Shang-Chi has drawn in just over $US90 million for its four-day debut. It was previously estimated to pull around $US50-60 million, due to the extenuating factors. That includes relative audience hesitancy to return to theatres as rising cases of the Delta variant of covid-19 have seen mask mandates and vaccination card checks hit key theatre markets over the past few months.

The figures are record-breaking, not just for the pandemic-era box office, but full stop: Shang-Chi is now the biggest Labour Day weekend opening at theatres since 2007’s launch of the Rob Zombie Halloween remake, nearly tripling its take of $US30.6 million.

Internationally, the film has been harder to judge. Current totals stand at around $US146 million for Shang-Chi, which is still very impressive, but not as seemingly grand as other pandemic releases recently, including Marvel’s own Black Widow. While Shang-Chi did better domestically (Widow opened to $US80 ($108) million in the U.S.), Black Widow performed slightly better internationally, earning $US158 million across 46 international territories.

But there are extenuating factors here as well: Shang-Chi opened in slightly fewer international markets (42), and neither movie was released in the Chinese market, which has become increasingly valuable for Disney. But in Black Widow’s case, the film also debuted simultaneously on Disney+ — and is now currently at the centre of a major legal battle between its star Scarlett Johannson and Disney because of it — as part of the streamer’s $34.99-a-movie “Premiere Access” option, which the studio leveraged in box office reporting to give Widow a combined $US215 million opening weekend total.

Whether or not Shang-Chi will see the same rapid drop-off as Widow did at the box office in the weeks to come remains to be seen. But no matter which way you slice it, it’s very good news for a movie whose release Disney previously touted as an “experiment” for the studio to test the waters of audience confidence (to the ire of star Simu Liu), as the covid-19 pandemic continues across the world.

Its success has already had an impact beyond Disney itself — yesterday Sony announced that instead of delaying the release of Venom: Let There Be Carnage again as previously rumoured, it would instead shift the release of its Marvel movie forward two weeks, to an October 1 debut.

Even as the uncertainty around the rest of the spring movie release window seems to remain as in flux as it has for the past 18 months, Shang-Chi’s overwhelming defiance of expectations has provided a shot in the arm to an industry still trying to navigate its way to a future beyond the current “new normal” of the pandemic.

Or simply continued to prove, perhaps, that maybe people will always want to turn out for Marvel, as they have done for the past 13 years.

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